In every client interaction, you are usually selling something. Based on you closing all these conditional sales, the client eventually gives you the coveted PO and buys your product/service. It is important to set expectations and objectives very clearly ahead of every client interaction. A set of expectations should be set for yourself and a bit …
Achieve a sales closure in every client interaction Read More »
You have a great product idea and you have the best of technical resources to build your product, but what would be the 4 things (in marketing) that you can’t miss out on, while planning your marketing strategy?. Here is a 4 point essential marketing kit. Here are my thoughts: Get closer to your target …
4 point essential marketing kit for small to medium software product companies Read More »
Marketers world-wide spend a lot of time thinking of innovative means to create/capture new leads for their business. In most cases, they are blind-folded by their sales targets and focus only on those leads that have the potential to offer immediate business opportunities and ignore the rest. As a result of this, businesses are under continuous pressure …
Sales funnel problems ! Rejuvenate your business with focused lead nurturing programs Read More »
Most services organizations have a significant part of their revenues coming in from a few select strategic key accounts. These accounts are nurtured over the years by salesmen, account managers, delivery personnel and receive a good share of top management attention. Wouldn\’t you want to unlock the potential of your strategic key accounts ? Over …
Unlock the Potential of your Strategic Key Accounts in 4 Easy Steps Read More »
It is an all too common comment. Friends, business associates calling/writing to you and telling you that you have a good website, but, what are key ingredients of a good website ? The definitions are varied and differ by individuals that you ask this question to. Some would say that well designed is well built, some will say that …
Working with business owners to define and identify the target markets for their product/services has always been an enjoyable exercise. One of the most important things that it involves is to take the business owner or the CEO slightly away from the idea that he owns (about his product or service) and virtually make him …
Get closer to your target market for maximizing revenue potential Read More »
I have heard this many times over. \” Whats the point of creating hype and giving elevator pitches, when you are not trying to close a sale in that conversation. Elevator pitches are sales tools used by salesmen of consumer companies.\” I would say that this is very far away from the truth. Elevator pitches …
How important are elevator pitches in B2B marketing ? Read More »
Goals are important in every walk of life, then is Marketing different ? In fact it is all the more important that there are measurable, realistic and specific goals (both short term and long term) for your marketing efforts. This makes sure that marketing efforts are measurable and you can attribute success or failure to an assortment …
Setting short term and long term goals for your marketing programs Read More »
Marketing & Sales are core functions of an organization. How can you ever think of outsourcing these functions? Isn\’t this a common argument that you hear time and time again? . Even while saying so, companies will go about appointing channel networks, business associates, commission partners, who will sell on behalf of the company and …
The economy seems to be getting back to normalcy, slowly and surely. Amidst all the mayhem that companies unleashed during the lean period, all the major cost centers and support operations suffered. Marketing, which is still considered as a cost center by many, though it is an important growth engine was one among them. With …