Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred vehicle. This is so because the white paper aims to be an independent opinion about a specific issue or problem and refrains from doing direct sales/promotion of specific company or its products/services. But how to …
How to measure ROI from a white paper – some simple steps Read More »
In the buying cycle, marketing content is used actively in the various stages right from suspecting, prospecting to the actual contract closure. Can marketing content help you in acquiring new customers? The efficacy of the marketing content in helping you with this closure is directly attributed to its quality, value and relevancy in the particular …
Can marketing content help you in acquiring new customers? Read More »
I am sure all of us are involved in making sales calls several times your careers (whoever said that sales calls are made only by sales people). Here are some tips to make your sales calls more relevant and increase its chances of success 1) Have a strong reference to get into the call Using …
A simple \’3 step\’ primer before your sales calls Read More »
To meet your marketing objectives, you need new marketing content all the time. How can you use existing content and re-purpose it in a different form and yet ensure that you are offering something fresh and relevant to your target market. In the marketing world today, Content is king and is also considered by many …
Running out of content for your marketing needs, 4 tips to Re-Purpose your Content Read More »
For your business to be successful, you need to manage the relationships that you have with your prospects, customers and stakeholders. While managing these relationships at different levels right from a suspect stage till the contract closure stage, you will need different forms of ‘effective marketing content’. What is this ‘Effective’ marketing content then? Content …
The definitive science of creating \”EFFECTIVE Marketing Content\” Read More »
There are so many emails hitting your target customer\’s email box on a daily basis. Add to this the fact that most of the emails would be read/filtered using Blackberries. How do you make sure that your email gets read in this crowded INBOX. Here are four things that you need to pay special attention to 1) …
Leveraging the \’power of four\’ to ensure responses to your email campaigns ! Read More »
Every company spends a lot of money to acquire new customers, so investing a bit more to keep them is well worth the price. It\’s widely acknowledged that the cost of acquiring a new customer can be upwards of five times greater than the cost of retaining an existing one. That means marketing tactics aimed …
A lot of my customers ask me, “What would you need from our side before you launch into Lead Generation Programs for us”. I thought this info would be useful to a larger audience, so decided to post it as a blog. Well here it is: Company Brand and Messaging Be clear about what the …
6 point \’start-up checklist\’ before you launch into Lead Generation Programs Read More »
Organizations increasingly depend on their website as the single largest \’marketing infrastructure\’ tools. Here are some \”must haves\” for your website 1) Performance – you might design great sites, but you need to make sure that the site load time is reasonable and is not an irritant. Also you must check compatibility with common browsers. …
Several people ask me, \”What are the secrets to marketing success\” that we are missing out on. I pondered over this question a bit and it took me some time to pin-point specific areas for success, as every business has different requirements. The answer varied from business to business. Interestingly there was one point which …
Some secrets to marketing success that no one will teach you Read More »