In the last ten years, a lot has changed in the world of marketing. Traditional marketing methods are becoming less useful as digital media grows and consumer habits change. Content marketing has become one of the most effective ways to market in the digital age we live in now. It has been shown to be …
Future of Content Marketing – Role of ChatGPT and Other AI Chatbots Read More »
On International Women\’s Day, we\’d like to list some of the leading women in marketing that we admire, for their superlative work. Their roles in their respective companies, as well as their actions serve as a great source of inspiration and motivation. It is important to note that the list is not in any particular …
Quora is more than just another social or search platform. It\’s a cross between a question-and-answer platform and an online community. Anyone who has spent any time on a particular, preferred platform will tell you that community is a key motivator. People use Quora for asking specific questions, find answers, conduct research, get help, and …
All You Need To Know Before Advertising on Quora for B2B Read More »
Digital Marketing is seeking a lot of attention especially among business owners. It is quite obvious as it is a lot more effective to drive business growth using digital marketing. If you are just about getting started on your digital marketing journey, then here are some top digital marketing tools for your business. What follows …
33 Top Digital Marketing Tools for your business Read More »
Compelling content is vital in your marketing efforts. Content forms such as the white paper, eBook, blogs, data sheets are very popular. These pieces of content do much more than just inform; through engaging content. They help in increasing trust, strengthening perceived value and brand loyalty, gain a higher click-through rate for content placed on …
7 Must Have items for a White Paper Promotion Program Read More »
At Xenia, we have been working hard to deliver the best marketing solutions for our clients. On International Women’s day, we take the opportunity to list some of the Top 15 Women Marketers We Admire. We have had the opportunity to work with some of them and are privileged to meet some of them as …
We did read in the previous 2 articles, that content is king and Now that you have developed Content, what next – all you need to know, and how do you go about slicing your content. In my early interactions with business owners and marketers, I often find them asking the question – How do …
2 golden rules to help define your content marketing program Read More »
Most of the marketing programs today run on content that has been generated. The content is generated, keeping in mind the potential customers and marketers spend hours of time trying to identify content ideas, that prospects will find it interesting and engaging. Without doubt, the toughest job is to create the original piece of content. …
5 ways to slice your content and make it last longer Read More »
Marketing has certainly changed over the last 3-5 years. Content marketing is the buzzword now and ‘Content’ is truly the king. I interact with lots of companies who tell me about the processes they have put in place to develop some great content. This could be in the form of press releases, articles, blogs, white …
Now that you have developed Content, what next – all you need to know Read More »
As a digital marketing firm, your clients look up to you for the most efficient ways to reach their target market and influence their buying decisions. It is quite likely that you have more emphasis on one of the channels and this has been giving you sub-optimal results. You want to move to other channels, …
Acquire new business for your customers with proven digital strategies Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.