Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.
Competition Analysis
Evaluate competition strategies in order to finalize
your core strategy and messaging
A thorough high-level competitive analysis is critical for online success. The goal of a competitor analysis is to understand your competitors' strengths and weaknesses in comparison to your own, as well as to identify a market gap.
Competitor Website's Health Check
What We Will Be Doing?
- Competition analysis in terms of Backlinks
- Referring domains analysis
- Keywords analysis
What We Will Come to Know?
- No of backlinks
- Quality of backlinks
- Referring domains
- Score of referring domain
- Keywords driving traffic
- Branded & non-branded keywords
How are We Going to Use This Data?
Competition analysis will allow us to make recommendations on how to obtain backlinks from referring domains with high authority scores, as well as what keywords to target.
Competitor Social & Content Check
What We Will Be Doing?
- Analyse content, assets, resource ideas
- Analyse social channels
What We Will Come to Know?
- Types of content assets
- Trust, credibility – Testimonials, case studies, PR’s, etc.
- Must have resources – Blogs, ebooks, whitepapers, etc.
- Channels competitors are using
- Their visibility / popularity across different channels
- Frequency of postings
How Are We Going to Use This Data?
Competition analysis will allow us to make recommendations on which channels we should establish a presence on and what types of content assets we should create.
Want to know more about what your competitors are doing?
Skills Used to Deliver Marketing Expertise
Marketing Expert
Campaign Manager
Web Developer
SEO Specialist
Content Planner
Content Writer
Social Media Expert
Paid Ads Expert
Research
Graphic Designer
Video Producer
Project Manager
What Services We Provide
WEBSITE PERFORMANCE IMPROVEMENT
We can help improve performance for your website
WEBSITE RE-DESIGN
SERVICES
We can help you redesign your website and content.
SOCIAL MEDIA MARKETING
We leverage social media to reach and influence your target customers
SEARCH ENGINE
OPTIMIZATION
We help improve rankings and enable your customers to find you.