Account based marketing services (ABM) includes execution on a business marketing strategy that focuses efforts on a small number of target accounts within a market. It uses individualised campaigns to engage each account, tailoring the marketing message to the account’s specific characteristics and demands. Beyond lead generation, ABM takes a more comprehensive approach to marketing. One of the keys to generating the most value from your largest accounts is marketing to current client accounts to drive upselling and cross-selling.
Account Based Marketing Services
Targeted campaigns for focused companies with
Account Based Marketing services
Maximize Your Business Potential with Account Based Marketing Services
What is our expertise?
We as a professional team spend time to understand your focus accounts strategy, take inputs from your CRM records and then create a focused Account based marketing strategy to engage these audiences meaningfully. The intent is to positively influence them and make them familiar to your brand and ready to do business with you.
How we help?
Xenia assists B2B companies in connecting and engaging with decision-makers from their Key Accounts base on a consistent basis, as well as capturing purchase intent to improve their sales pipeline. We support organizations with our account based marketing solutions in implementing the necessary strategy, technology, campaigns, people, and procedures to maximize the return on investment.
Seeking help for a focused account based campaign?
Process we follow for Account Based
- We Obtain buy-in and establish objectives.
- Identify and make a list of high-priority target accounts.
- Make a list of decision-makers and influencers.
- Create content based on personalities and the customer journey
- Select the appropriate channels and tools.
- Plan and carry out targeted marketing initiatives.
- Measure, evaluate, and improve your results.
Types of B2B Account Based Marketing
ABM can thus be employed with varying degrees of modification in a vast number of B2B firms, depending on market requirements.
Here is what B2B companies get from
Account Based Marketing Services
What makes us different?
Certified and trained team of ABM experts
Understand challenges across various industries
Help you with sales and marketing alignment
Access to the best tools available
Dedicated team assigned to each project
Guaranteed goal commitment
Some of the skills that are required for these projects
Social Media Expert
Paid Ads Expert
Create complete B2B Account Based marketing strategy with Xenia experts!
Account-based marketing (ABM) is a robust growth approach in which Marketing and Sales work together to develop personalised buying experiences for a group of high-value accounts that are mutually defined.
B2B ABM services includes marketing to individual organisations with specialised offers and value propositions relating to their needs, rather than providing general marketing for a given industry.
ABM is highly effective for all B2B companies that sell to key clients of a given size.You can plan highly targeted reachouts and campaigns to these focus target accounts and influence them to take decisions in favor of your products or services.
- Getting Personal
- Developing and maintaining relationships with target businesses
- Increased ROI
- Clearer and specific results
You’ll need to determine the value prospects place on their interactions with you, as well as the influence those interactions have on sales. It’s not always simple, but looking at coverage, engagement, impact, and influence is the best way to go.