In the buying cycle, marketing content is used actively in the various stages right from suspecting, prospecting to the actual contract closure. Can marketing content help you in acquiring new customers? The efficacy of the marketing content in helping you with this closure is directly attributed to its quality, value and relevancy in the particular discussion.
What forms can marketing content take then and how can it help you acquire new customers. I have compiled a few short ideas in this presentation. Feel free to share and post your comments