Author name: Atul Dhakappa

At Xenia Consulting, we work with our clients to simplify messaging related to their products/services, build content and stories and positively influence their buyers through campaigns, social media, events to build consistent branding presence and to drive inquiries.

How Xenia Consulting Helped a Social Organisation (Manashakti) Scale an International Conference to 500+ Registrations

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How Xenia Consulting Helped a Social Organisation (Manashakti) Scale an International Conference to 500+ Registrations Executive Summary  To scale the Second International Conference on Prenatal Education (Garbhasanskar), Manashakti Research Centre partnered with Xenia Consulting to build a digital-first conference outreach and registration ecosystem.  The conference aimed to spread awareness around prenatal education, maternal wellness, and Garbhasanskar by bringing together …

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Generating High-Value Leads in a Niche Manufacturing Market

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Generating High-Value Leads in a Niche Manufacturing Market Executive Summary  A global specialty chemical manufacturer targeting EV battery producers faced significant challenges in reaching a highly specialized B2B audience. By deploying a laser-focused LinkedIn and newsletter strategy instead of traditional digital marketing, they generated over 60 warm leads, amplified market awareness, and drove inbound inquiries—all without a regional website. https://www.youtube.com/watch?v=cre41WSBY1E …

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How we Delivered a 300% Conversion Rate for Healthcare Service Provider

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How we Delivered a 300% Conversion Rate for Healthcare Service Provider Executive Summary A Specialized Healthcare Service Provider, focused on medical billing, partnered with our team to revitalize their failing digital presence. The core challenge was a website that generated zero leads due to technical issues, unclear messaging, and a lack of conversion tools. By …

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Generated 100+ Qualified B2B Responses in a Competitive Niche

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Generated 100+ Qualified B2B Responses in a Competitive Niche Executive Summary Xenia Consulting partnered with a B2B software design and development service provider to overcome the challenges of a highly competitive, commoditized market and an undifferentiated new brand presence. By implementing a two-phase digital marketing strategy—starting with a comprehensive Research & Discovery phase, followed by …

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How an SEO-Driven Website Redesign Generated 18 Inbound Leads in 60 Days

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How an SEO-Driven Website Redesign Generated 18 Inbound Leads in 60 Days Executive Summary A leading B2B HR software company with a strong client base found its growth stalled by an outdated website that generated zero inbound leads. We executed an SEO-driven website redesign focused on lead generation. The result: within just two months, they …

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How a Global Leader Refined Content to Boost 40% Digital Engagement

Case Studies, Manufacturing / By

Precision Leader Drives 40% More Leads with Content Strategy Executive Summary For over 60 years, a premier global manufacturer of precision process control instruments held a stellar reputation for engineering excellence but struggled with an underperforming digital presence. Facing a disconnect between their market leadership and online visibility, they partnered with us to revitalize their …

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Building a Digital Foundation for a Manufacturing Leader

Case Studies, Manufacturing / By

Building a Digital Foundation for a Manufacturing Leader Executive Summary: A 60-year industry leader in process control instrumentation struggled with an outdated website that failed to reflect its legacy and generated minimal leads. We executed a full digital transformation—redesigning a mobile-friendly, brand-aligned website and implementing aggressive local and technical SEO strategies. The results were immediate: …

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Top 10 B2B Digital Marketing Agencies in Delhi (2025)

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Introduction Delhi is buzzing with B2B businesses ranging from IT and SaaS companies to manufacturing firms and consulting services. In such a competitive environment, standing out online is no longer optional. Choosing the right B2B digital marketing agency in Delhi can make all the difference to how your brand grows, attracts leads, and achieves long-term success. The …

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How to Build AI-Powered Content Workflows: A Step-by-Step Guide for B2B Marketers 

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B2B marketers spend 33% of their time on repetitive content tasks that AI-powered workflows could automate. Does your marketing team struggle with growing content demands? You’re not alone. Content creation bottlenecks are the top challenge for 65% of B2B marketing departments. Deadlines keep getting tighter, and quality expectations continue to rise.  Forward-thinking companies are finding …

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Top 20 Digital Marketing Agencies in Pune (2025) 

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Introduction  Pune digital marketing agencies have become a growth engine for startups, SMEs, and enterprises in India. With the rise of digital transformation, businesses increasingly partner with top digital marketing companies in Pune to boost their online visibility, generate leads, and scale faster.  Whether you need SEO services in Pune, PPC advertising, social media marketing, …

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