Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.
Website Performance Improvement
Elevate Your Online Presence with Expert Website Performance Improvement
In today’s era, managing an effective online presence for your business is an absolute must. A lot of companies face performance issues with the website or even have to deal with a website that does not meet their marketing performance parameters.The issues at the website can range from poor visitor/user experience, mobile optimization, performance and ranking of keywords, overall site speed, current page authority, domain authority etc.
The first step is to perform a detailed website audit and understand what the problems are. At Xenia Consulting, we offer detailed website performance improvement services, right from audit till final execution of the performance improvement measures.
What Can Xenia Consulting Do For Your Website?
Is your Website underperforming? Let's fix it together
What Services We Provide
Fast loading websites
Responsive across mobile devices
Highly secured website
Contemporary & Modern Design Themes
SEO friendly website
User-friendly and simple navigation
Content that helps engagement
Connected with your social channels
Our Website Success Stories
Revamp website for a B2B Services company to improve UI/ UX & be responsive across devices for better reach
Our clients are our best advocates. Once with us, always with us. They love the value, we consistently deliver to them, year after year.
This is an important part of website performance improvement
• Use Content Delivery Network (CDN)
• Leverage browser-side caching
• Minify CSS and JS
• Compress all images
• Use lazy loading for images
• Resize images – resizer
• Use lazy load for YouTube Videos
• Improve server response time
If you are paying someone to modify or update your website, they should review each element of a website that sells and inform you how the site compares to that standard. Other than that, an audit is usually just an attempt to tell you what is ‘wrong’ (subjective) with your website so the person or organization doing the audit can fix it.
The problem is simply this: an audit always finds something to fix.
I’ve had websites for 18 years. Several for different niches I served. And every time I updated the different sites, the response was the same: ”whoever did your website before was completely clueless but we can fix it…”
Happened every single time!
Why? Because it is a completely subjective evaluation. What one designer likes, another doesn’t. Throw in changes in technology, design, and coding, and there is no right or wrong- unless they use standards.
If someone offers an audit, they should have a list of standards they will be judging against. And they should share this in advance. There are many objective measures that can drastically affect how well a website performs. Audit is usually the 1st step in website performance improvement.
A simple example is loading speed. If a prospect /visitor has to wait, they may leave. So an objective measure may include the speed the site currently loads. Another measure might be the loading sequence- is it optimized for speed. Mobile compatibility is another. These are objective measures. You probably wouldn’t let the car dealer do an ‘audit’ of your car, right? You know they would find something to fix no matter how well you maintain the vehicle. It’s
just a way to get business. Same for your website.