[vc_row][vc_column][vc_column_text]Marketing has to be a lot of storytelling. When I say this, you’ll give it a little bit of a laugh and say, OK, so I’m actually in a very serious business. Then how do you talk about storytelling? They don’t relate to my business. I personally feel every business, at whatever stage of business …
[vc_row][vc_column][vc_column_text]Competition research can really help you with your marketing strategies. At Xenia Consulting, we regularly do this as phase one of the projects with every client. It is particularly important for us to identify our content and messaging dashboards and understand who we are up against. I always feel that competition always teaches us wonderful …
Importance of Competition Research: How It Helps in Planning Marketing Strategies Read More »
[vc_row][vc_column][vc_column_text]I am writing this in phase three of the national lockdown in India. And we have still about ten to twelve days before actually, the lockdown comes out. We see several regions slowly coming out of a lockdown gradually. But, you know, as of now, it\’s a gradual process. And even as we actually gradually …
While in Lockdown : Know the Key Things Businesses Need to Focus On Read More »
Websites have evolved dramatically over the past years, tailored to match the expectations of your target audience, optimized to create maximum impact. Now that you have made an impact with your content, it’s essential to drive the audience in the right direction. Almost like prompting them to make the next move. This can be your …
New Year is right around the corner… From a marketing standpoint, are you excited to know where we are heading into in 2020? Technology is evolving every day at a rapid pace. With the advancements in technology, customer expectations are also increasing. Marketing focuses on developing a healthy relationship with customers and satisfying their needs. …
In today’s highly competitive landscape, starting a business and keeping it running is no small task. Meeting the demands of clients, keeping abreast with the latest laws and regulations, living upto employee expectations all make it tough to keep businesses afloat. In all this, marketing challenges could be some of the biggest tests that you …
10 Biggest Marketing Challenges for Small Businesses Read More »
Marketing holds at its core two main goals – brand awareness and lead generation. Both have to be utilized well in creating a proper brand marketing strategy. Brand awareness is all about familiarizing consumers with the distinct qualities and images associated with your particular brand. Lead generation is the action or process that aims at …
5 reasons why it makes sense to hire a marketing agency Read More »
Sales and Marketing are both two aspects of an organisation chain that are aimed at increasing revenue. They are so closely related that sometimes in smaller organisations the same people may perform the two tasks. However, in reality, there is a meaningful difference between sales and marketing. The debate over the difference between the two …
With digital marketing being a hot topic of discussion, we try and cover some of the reasons Why Companies fail in Digital Marketing and what should they do to turn this around. 1. The Sales Mindset Companies achieve 1st level of growth with an aggressive sales approach focused on referrals. Here they get accustomed …
5 Reasons Why Companies fail in Digital Marketing Read More »
As you work on creating an overall marketing strategy for your business, defining your digital marketing strategy is an important part of it. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small …
7 Top Digital Marketing Strategies for your business Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.Â