What is effective marketing content – The 4 key qualities !
How do you make sure that the content that you generate works hard for you
Get your marketing collateral up in less than 2 weeks
Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. It is important to get your marketing collateral up and available at your digital properties. A prospect will look through the …
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Why you need to plan a dynamic marketing collateral mix
Savvy marketers need to focus on the different formats in which their customers would like to consume marketing collateral. This is especially important in the digital age, as consumption of marketing collateral differs by the channel that you choose. Also the type of marketing collateral needed differs based on the stages in the sales lifecycle …
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5 Essential elements of a marketing content strategy
Effective Marketing content is an integral part of your entire pull marketing or inbound marketing strategy. Fresh content that you create and publish regularly will help you get more focused and targeted traffic to your website. So what are the essential elements of a marketing content strategy , things that you should take care of …
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5 things to do to ensure that your marketing content helps your sales process
Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies like usage of white papers, blogs, and webinars being actively used to engage with the …
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What are 5 most important white paper \’must-haves\’
As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world.  So what are most important white paper \’must-haves\’ and what should it help you achieve as a marketer. Here are some of my thoughts. Ideally, a white paper should: State a problem or issue, …
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Top secrets to get your white paper to generate demand for you
White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership objectives. However not everyone is successful. I am summarizing some of the steps that can …
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What is good marketing content.. depends on what you want it to achieve?
I have got into this debate several times over. The main issue is the qualitative and subjective nature of the question \”What is good marketing content\” . I feel that the answer is pretty easy and is not subjective at all, provided you get the objectives right. Marketing content is increasingly being used to acquire …
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Potent ammo for your demand gen campaigns
Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams goes down. Aren’t sales very similar?  The sales guy feels very confident, as long as …
5 tips to boost sales for your SaaS based products
SaaS based product platforms definitely make it easier for people/companies to buy as well as use your product without worrying about updates, maintenance and all the other baggage that comes with traditional software products. How do you boost sales for your SaaS based products , Here are some tips 1) Increase reach Register in industry directories, …
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