Author name: Atul Dhakappa

At Xenia Consulting, we work with our clients to simplify messaging related to their products/services, build content and stories and positively influence their buyers through campaigns, social media, events to build consistent branding presence and to drive inquiries.

The Effect of Digital Marketing on User Behavior

Before internet took over the market, the term marketing and advertising had a whole different meaning. Marketing your products and services only meant reaching out to customers through newspaper ads, billboards, or television. While sipping their morning tea, people would discuss few products and some would even contact the seller. The final selling was a …

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Artificial Intelligence & SEO: 5 Strategies You Need to Follow

Gone are the days when age old wisdom and people with greater experience were sought to find answers to complex issues. These days Google has all the answers, so much that “Google it” is a part of the urban lexicon.  What is the impact of artificial intelligence on seo ?  Have you ever wondered, how …

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How to Optimize Remarketing Campaigns (Google Ads) Campaigns

Remarketing is a great way to continue advertising to people who have already visited our websites, but there are many things that could be done beyond just showing them ads over and over. With following optimizations, you can get remarkable results. This post will get you through some guidelines on AdWords (Google Ads) remarketing best practices …

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How Voice Search Impacts the future of SEO

Technological advancements such as Artificial Intelligence and Machine Learning have brought in a certain level of sophistication to the way we search. While voice search was pretty basic in the past couple of years, it has already begun to change how people interact with their devices. Virtual assistants like Siri, Alexa, Cortana, etc. have become …

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Top Digital Marketing Strategies to Boost Your Real Estate Business

Across various business domains, digital marketing is now gaining popularity. Be it checking about a particular builder or ensuring if they are buying the right property. Users would check the review of any service or product before buying it on the internet. This makes it necessary to spend time and energy on real estate digital marketing …

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How can a “Complete Digital Marketing Solution” boost your business

From being able to connect with your audience to find new customers, digital marketing paves way for everything. But, what are your goals? What do you want to achieve with your marketing strategy? Do you want to get more customers or make an amazing brand image? Your goal is important to justify your work towards …

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How to Create Remarketing List In Analytics and Google Ads

In an earlier post, we discussed on Remarketing with Google AdWords and its undenied power. here we discuss about Setting up your Google Adwords Remarketing campaign As we already know remarketing feature allows you to customize your search ads campaign for potential customers who have previously visited your site, and bring them back to your site by attracting …

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4 Points Companies Should Consider Before Hiring an SEO Agency

Today, having a website has become an integral part of a company’s success. So almost every business has made it a priority to make their presence felt on the world wide web. However, not everyone is able to get it right on their own unless they have a dedicated department for managing their online presence. …

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