Author name: Atul Dhakappa

At Xenia Consulting, we work with our clients to simplify messaging related to their products/services, build content and stories and positively influence their buyers through campaigns, social media, events to build consistent branding presence and to drive inquiries.

Top 10 B2B Lead Generation Strategies You Need To Implement Right Now

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What would you probably do without an effective lead generation strategy? Lead generation is a major process for B2B marketers, which helps them find potential customers for selling their business services and products. Surely, every organization has several other important processes, but 61% marketers say lead generation is their topmost concern. Marketers use various B2B …

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Here Are Some Tips for Lead Generation and Customer Retention

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If we look at recent statistics, it says that 46% marketers, who have a well-designed lead generation strategy, also have a sales team for following up for closure as well as retention. Now, this means that both lead generation and customer retention is important. Let’s consider this scenario in detail: Your lead generation team keeps …

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Ten Key Benefits of Partnering with a Digital Marketing Company in Pune

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There was a time when pamphlets were stuck into the folds of daily newspapers, posters were put up at nooks and corners and it was possible to use word of mouth to make any business venture successful. But things have changed now, not only have the newspapers in their traditional state been replaced with e-Papers, …

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How Inbound Marketing can Use Social Media To Drive Lead generation

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Social media is part of the initial stage where you’re attracting people to your website. It helps you to attract new readers and returning visitors, which is an important part of your inbound marketing strategy. But did you know that you can also use Use Social Media To Drive Lead generation Using Social Media to drive …

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7 Out-of-the-Box Ideas for Improving Lead Generation Process

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When most business owners talk about business goals and processes, isn’t improving lead generation process one of the first items on the list? Improving lead generation process This one goal sidelines everything yet most organizations face trouble with their lead generation process. According to a lead generation report, for 68% professionals, generating quality leads is …

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