Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. It is important to get your marketing collateral up and available at your digital properties. A prospect will look through the …
Get your marketing collateral up in less than 2 weeks Read More »
Savvy marketers need to focus on the different formats in which their customers would like to consume marketing collateral. This is especially important in the digital age, as consumption of marketing collateral differs by the channel that you choose. Also the type of marketing collateral needed differs based on the stages in the sales lifecycle …
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Effective Marketing content is an integral part of your entire pull marketing or inbound marketing strategy. Fresh content that you create and publish regularly will help you get more focused and targeted traffic to your website. So what are the essential elements of a marketing content strategy , things that you should take care of …
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As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world.  So what are most important white paper \’must-haves\’ and what should it help you achieve as a marketer. Here are some of my thoughts. Ideally, a white paper should: State a problem or issue, …
What are 5 most important white paper \’must-haves\’ Read More »
White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership objectives. However not everyone is successful. I am summarizing some of the steps that can …
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I have got into this debate several times over. The main issue is the qualitative and subjective nature of the question \”What is good marketing content\” . I feel that the answer is pretty easy and is not subjective at all, provided you get the objectives right. Marketing content is increasingly being used to acquire …
What is good marketing content.. depends on what you want it to achieve? Read More »
Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization. Here are a few things that you can start up with and you can always take professional help at the right stages. Here are some marketing tips for Software Product Companies. 1. Understand the current GTM …
Some Simple Marketing tips for Software Product Companies Read More »
Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred vehicle. This is so because the white paper aims to be an independent opinion about a specific issue or problem and refrains from doing direct sales/promotion of specific company or its products/services. But how to …
How to measure ROI from a white paper – some simple steps Read More »
In the buying cycle, marketing content is used actively in the various stages right from suspecting, prospecting to the actual contract closure. Can marketing content help you in acquiring new customers? The efficacy of the marketing content  in helping you with this closure is directly attributed to its quality, value and relevancy in the particular …
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To meet your marketing objectives, you need new marketing content all the time. How can you use existing content and re-purpose it in a different form and yet ensure that you are offering something fresh and relevant to your target market. In the marketing world today, Content is king and is also considered by many …
Running out of content for your marketing needs, 4 tips to Re-Purpose your Content Read More »
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