Content Marketing

Running out of content for your marketing needs, 4 tips to Re-Purpose your Content

To meet your marketing objectives, you need new marketing content all the time. How can you use existing content and re-purpose it in a different form and yet ensure that you are offering something fresh and relevant to your target market. In the marketing world today, Content is king and is also considered by many …

Running out of content for your marketing needs, 4 tips to Re-Purpose your Content Read More »

The definitive science of creating \”EFFECTIVE Marketing Content\”

For your business to be successful, you need to manage the relationships that you have with your prospects, customers and stakeholders. While managing these relationships at different levels right from a suspect stage till the contract closure stage, you will need different forms of ‘effective marketing content’.  What is this ‘Effective’ marketing content then? Content …

The definitive science of creating \”EFFECTIVE Marketing Content\” Read More »

6 \”Marketing must-haves\” for your website

Organizations increasingly depend on their website as the single largest \’marketing infrastructure\’ tools. Here are some \”must haves\” for your website 1) Performance – you might design great sites, but you need to make sure that the site load time is reasonable and is not an irritant. Also you must check compatibility with common browsers. …

6 \”Marketing must-haves\” for your website Read More »

4 point essential marketing kit for small to medium software product companies

You have a great product idea and you have the best of technical resources to build your product, but what would be the 4 things (in marketing) that you can’t miss out on, while planning your marketing strategy?. Here is a 4 point essential marketing kit. Here are my thoughts: Get closer to your target …

4 point essential marketing kit for small to medium software product companies Read More »

Unlock the Potential of your Strategic Key Accounts in 4 Easy Steps

Most services organizations have a significant part of their revenues coming in from a few select strategic key accounts. These accounts are nurtured over the years by salesmen, account managers, delivery personnel and receive a good share of top management attention. Wouldn\’t you want to unlock the potential of your strategic key accounts ? Over …

Unlock the Potential of your Strategic Key Accounts in 4 Easy Steps Read More »

Setting short term and long term goals for your marketing programs

Goals are important in every walk of life, then is Marketing different ? In fact it is all the more important that there are measurable, realistic and specific goals (both short term and long term) for your marketing efforts. This makes sure that marketing efforts are measurable and you can attribute success or failure to an assortment …

Setting short term and long term goals for your marketing programs Read More »

Scroll to Top