Content Marketing

For your business to be successful, you need to manage the relationships that you have with your prospects, customers and stakeholders. While managing these relationships at different levels right from a suspect stage till the contract closure stage, you will need different forms of ‘effective marketing content’.  What is this ‘Effective’ marketing content then? Content …

The definitive science of creating \”EFFECTIVE Marketing Content\” Read More »

Organizations increasingly depend on their website as the single largest \’marketing infrastructure\’ tools. Here are some \”must haves\” for your website 1) Performance – you might design great sites, but you need to make sure that the site load time is reasonable and is not an irritant. Also you must check compatibility with common browsers. …

6 \”Marketing must-haves\” for your website Read More »

Goals are important in every walk of life, then is Marketing different ? In fact it is all the more important that there are measurable, realistic and specific goals (both short term and long term) for your marketing efforts. This makes sure that marketing efforts are measurable and you can attribute success or failure to an assortment …

Setting short term and long term goals for your marketing programs Read More »

Marketing & Sales are core functions of an organization. How can you ever think of outsourcing these functions?  Isn\’t this a common argument that you hear time and time again? . Even while saying so, companies will go about appointing channel networks, business associates, commission partners, who will sell on behalf of the company and …

Marketing outsourcing – some debates Read More »

The economy seems to be getting back to normalcy, slowly and surely. Amidst all the mayhem that companies unleashed during the lean period, all the major cost centers and support operations suffered. Marketing, which is still considered as a cost center by many, though it is an important growth engine was one among them. With …

Marketing Outsourcing – a viable option Read More »