At Xenia, we have been working hard to deliver the best marketing solutions for our clients. On International Women’s day, we take the opportunity to list some of the Top 15 Women Marketers We Admire. We have had the opportunity to work with some of them and are privileged to meet some of them as …
On Women’s day this year, Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rekha Jain, Vice-President, Sales at Paysquare Consultancy Ltd. Rekha is a highly successful sales professional with over 15 years’ experience. Rekha has been able to achieve significant milestones for Paysquare and drive consistent growth. We chatted with …
A few days back we had written about 18 point on page SEO checklist. It was a popular post and it was very well received. Thanks for all the compliments and personal messages. We thought that we will convert this into a a visual presentation and make it easy for a lot of others as …
Google Analytics is one of the most powerful web analytics tool available today. As a marketer, are you using Google Analytics to navigate your marketing programs ? A lot of marketers around the world are! Google Analytics provides statistics and basic analytics for search engine optimization for marketing purposes. The service is available to anyone …
Using Google Analytics to navigate your Marketing Programs Read More »
Launching a website is comparable to opening a store in the real world. Awesome job, you now have a website online that has all the details about your business, about your products and services, about how you help solve problems for your customer and so on. This is one part of the job done. The …
10 Awesome Ways you can Drive Traffic to your Website Read More »
As they say, any spend activity that you want to do needs to be budgeted. If it is on the budget, then it has a chance of getting approved. As we get towards the end of the financial year, a lot of companies would initiate a revenue budgeting exercise for the next financial year. As …
How do you go about Defining Marketing Budgets for your Business ? Read More »
In conversation with business owners, it is very common for the topic of LinkedIn to come up for discussion. A common question that pops up is How do you drive business growth using LinkedIn ?. A lot of people do a variety of things on their Linkedn profile, but are not able to leverage their …
10 Things you need to know to Drive business Growth using LinkedIn Read More »
We are in the world of luxury and comforts and we strive for it in every aspect of our life. With the real estate market as well, you would have seen that most of the properties being marketed today are with premium amenities. People want their homes to be the best. Purchasing power and affordability …
Digital Marketing Solutions for Smart Home Automation Providers Read More »
A landing page is what your prospects land on after clicking through from a display ad, an AdWords search ad, or any other type of promotional link through an email marketing campaign. (You might also want to read Getting started with successful email marketing campaigns.) These hyper-focused web pages are designed for just one purpose: …
10 Essential Elements in Designing a Highly Converting Landing Page Read More »
Facebook is arguably one of the most popular and most used tools in the world. Ever wondered, how you can use Facebook ads to generate leads for your business. You will be surprised to know that there are several options available, where you can use Facebook Ads to generate leads for your business. Facebook increasing …
Getting familiar with Facebook ads to generate leads for your business Read More »