If you have seen ‘The Wolf of Wall Street’ you will very well remember the scene where Jordan ‘hard sells’ for his fake firm’s pump and dump scam. The premise is that it worked and he made money with unscrupulous methods. This was an example of cold calling to generate leads at its finest. Cold …
Cold Calling to generate leads versus Inbound Marketing Read More »
Are you relying on traditional methods to generate leads? Are you able to generate leads for your business ? Many organizations go by the rulebook. They make all the correct choices, hire the right people, and they do everything right. However, does that necessarily ensure better results? For most, it doesn’t. With the evolution of …
6 Lead Generation Techniques to Supercharge Your Sales Funnel. Read More »
Google Analytics is a vital tool for digital marketers, SEO analysts and webmasters alike. It is possible to manage and control a significant part of your Marketing Strategy with Google Analytics. For the ability to really understand how effective a digital website campaign has been, to review SEO performance, or to find out how well …
Enhance your Marketing Strategy with Google Analytics Read More »
With digital marketing being a hot topic of discussion, we try and cover some of the reasons Why Companies fail in Digital Marketing and what should they do to turn this around. 1. The Sales Mindset Companies achieve 1st level of growth with an aggressive sales approach focused on referrals. Here they get accustomed …
5 Reasons Why Companies fail in Digital Marketing Read More »
Your website is the most important tool you have for turning anonymous prospects into leads and then into customers. It makes sense to have a lead generation-friendly website. Having compelling content, visually appealing design, and easy navigation is vital for your website. Also, there are plenty of ways to increase the number of people visiting …
7 things to consider while building a lead generation friendly website Read More »
As you work on creating an overall marketing strategy for your business, defining your digital marketing strategy is an important part of it. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small …
7 Top Digital Marketing Strategies for your business Read More »
Digital Marketing is seeking a lot of attention especially among business owners. It is quite obvious as it is a lot more effective to drive business growth using digital marketing. If you are just about getting started on your digital marketing journey, then here are some top digital marketing tools for your business. What follows …
33 Top Digital Marketing Tools for your business Read More »
Media Relations is an important part of a Marketing plan. Getting your content featured in the media helps provide significant reach for your products and services. Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rick Grant, Chief Content Officer at RGA PR, a PR agency focused on the mortgage domain …
Compelling content is vital in your marketing efforts. Content forms such as the white paper, eBook, blogs, data sheets are very popular. These pieces of content do much more than just inform; through engaging content. They help in increasing trust, strengthening perceived value and brand loyalty, gain a higher click-through rate for content placed on …
7 Must Have items for a White Paper Promotion Program Read More »
The term SEO i.e., Search Engine Optimization is a process of ranking your company’s website higher than all of your competitors while searching on different search engines i.e., Google, Bing, Yahoo etc. The majority of Internet search (80%) is done through Google. As a result, most SEO tips you’ll come across are geared toward getting …
Search Engine Optimization – 10 tips to do it yourself Read More »