I was reading a very insightful article from HBR titled the end of solution sales. Here are some excerpts that I found very interesting and relevant to the B2B sales/marketing challenge. Strategy #1: Avoid the Trap of “Established Demand” Star performers treat requests for sales presentations very differently than average performers do. Whereas the latter …
I face this question quite often in the Indian market, as most companies fail to understand the role marketing plays in commercialization of its businesses. Most organizations get into a sales overdrive without even bothering to create basic marketing assets like website, collateral, flyers etc. They soon run out of gas and decide to shift …
You have spent time & energy creating a content dashboard to support your demand generation plan and to create thought leadership through strategic marketing content. Now is the time to execute this strategy. You will be surprised to find out how you will be able to quickly use Content Marketing to generate Leads. Your content …
4. Publish content, be useful to your target audience Read More »
Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach is losing its sting. In the age of Content Marketing, the important question to ask …
2. Invest in Content Marketing to Build Thought Leadership and a Strong following Read More »
As a new-age marketer, are you aware of the latest marketing trends. You may be already aware of the changed marketing landscape. If you have been doing it for a few years and are trying to grope with the change, here is a quick summary of latest marketing trends in marketing services and what you …
I talk to a lot of potential customers, entrepreneurs, owners and they ask me. How can they use Content Marketing Strategy to drive Lead Generation or how do they go about defining a Content Strategy to drive more sales ?. Let\’s cover some of these points through this post Having a sound Content Marketing Strategy …
How do you get Thought Leadership Content to drive more Leads & Sales? Read More »
Brochure and case studies are important elements of messaging but they are increasingly diminishing in importance. If the buying process has changed, then how can the marketing be done in the same old way?
Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this
When you promote your products/services, you use a judicious mix of different channels. It is important that across all your channels, you are propagating along unified messaging themes. You cannot risk diluting your value by talking about different things at different times. After all a brand can only be built by consistent, repetitive and unified …
Ways to Quickly get your Integrated Marketing Collateral Strategy Rolling Read More »
How do you make sure that the content that you generate works hard for you