Content Marketing

In marketing, how does ‘Always being on-time’ matter?

On-time delivery is always important. When you work with your clients, they always expect that all activities move based on a plan and as per a defined time schedule. Consistent delays can result in client dissatisfaction and can also lead to you losing the contract. Marketing is all about maintaining a consistent presence in front …

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Analyze and Adapt The key to reinventing your Marketing Programs

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog traffic, 22% increase in Twitter mentions. But …

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How to get started and drive growth leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and are keen to use digital marketing to drive their business growth, but most of them …

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Content Marketing Strategy to drive Thought Leadership and expand segments

Do you know how to use Content Marketing Strategy to drive Thought Leadership and expand segments. Well, if you really think about it most businesses want to achieve this from their marketing efforts. Whether it is expanding into new markets or segments or create a unique recall for your product/services or company, they want to …

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Role of Graphic design in building awareness about your product

Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. People are increasingly talking about the role of graphic design in building awareness about your product. Companies are reducing the number of slides on presentations and …

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What customers will demand from new-age Media & PR agencies

Traditionally, businesses go to Media & PR agencies to manage press relations, so that they get the coverage that they seek for their products/brands. Most of these agencies maintain good relationships with local and relevant media and have their own specialties in terms of industries that they are comfortable to cover (based on the media …

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How to design and write case studies to help you win new business

As you engage with prospective clients, it helps immensely to have case studies as part of your sales kit. How to design and write case studies that are effective? Case studies achieve three important goals, while engaging with prospects Supports the services you are offering with real life examples of how clients have benefited Demonstrates …

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Xenia Consulting – Celebrating our 4th anniversary

While we have been completely immersed in making our customers successful, time has flown by. It has been a thoroughly enjoyable and fantastic journey. Today, as we celebrate our 4th anniversary, I am pleased to update you on some of our mainstream services that consistently drive value for our customers. Custom market research programs helping clients …

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