As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world.  So what are most important white paper \’must-haves\’ and what should it help you achieve as a marketer. Here are some of my thoughts. Ideally, a white paper should: State a problem or issue, …
What are 5 most important white paper \’must-haves\’ Read More »
White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership objectives. However not everyone is successful. I am summarizing some of the steps that can …
Top secrets to get your white paper to generate demand for you Read More »
I have got into this debate several times over. The main issue is the qualitative and subjective nature of the question \”What is good marketing content\” . I feel that the answer is pretty easy and is not subjective at all, provided you get the objectives right. Marketing content is increasingly being used to acquire …
What is good marketing content.. depends on what you want it to achieve? Read More »
Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams goes down. Aren’t sales very similar?  The sales guy feels very confident, as long as …
SaaS based product platforms definitely make it easier for people/companies to buy as well as use your product without worrying about updates, maintenance and all the other baggage that comes with traditional software products. How do you boost sales for your SaaS based products , Here are some tips 1) Increase reach Register in industry directories, …
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When you decide to set up a business, the first people that you typically contact are your own personal contacts that you have built over years of working experience. They are the ones who get you the initial contracts and that marks the beginning of your journey. But how do you keep growing your business …
The objective of all companies is profitable growth. Most of the companies have about 20-40% of their business coming in from absolutely new customers every year. They always face this challenge – \”How do you keep winning new customers all the time?\” Wouldn\’t you want to be winning new customers Well, let\’s face it, Isn\’t winning …
5 \’To-do\’ items that can kick start your business development efforts Read More »
Start-up companies with great thinkers come up with very good ideas for software products. These are usually based on sound principles, customer feedback, beta programs and so on and have all the ingredients of a successful product. What is missing most of the times is a clear sense of timeline for finalizing product development, testing …
Time is ticking for your innovation (Software products) Read More »
You always want to make that great sales call. Wouldn’t it be better to have a check-list to make a great sales call. What all do you need to gather before you can ensure that you can get to that objective almost every single time. Here’s a quick check-list to make a great sales call …
Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization. Here are a few things that you can start up with and you can always take professional help at the right stages. Here are some marketing tips for Software Product Companies. 1. Understand the current GTM …
Some Simple Marketing tips for Software Product Companies Read More »