There are so many emails hitting your target customer\’s email box on a daily basis. Add to this the fact that most of the emails would be read/filtered using Blackberries. How do you make sure that your email gets read in this crowded INBOX. Here are four things that you need to pay special attention to 1) …
Leveraging the \’power of four\’ to ensure responses to your email campaigns ! Read More »
Every company spends a lot of money to acquire new customers, so investing a bit more to keep them is well worth the price. It\’s widely acknowledged that the cost of acquiring a new customer can be upwards of five times greater than the cost of retaining an existing one. That means marketing tactics aimed …
A lot of my customers ask me, “What would you need from our side before you launch into Lead Generation Programs for us”. I thought this info would be useful to a larger audience, so decided to post it as a blog. Well here it is: Company Brand and Messaging Be clear about what the …
6 point \’start-up checklist\’ before you launch into Lead Generation Programs Read More »
Organizations increasingly depend on their website as the single largest \’marketing infrastructure\’ tools. Here are some \”must haves\” for your website 1) Performance – you might design great sites, but you need to make sure that the site load time is reasonable and is not an irritant. Also you must check compatibility with common browsers. …
Several people ask me, \”What are the secrets to marketing success\” that we are missing out on. I pondered over this question a bit and it took me some time to pin-point specific areas for success, as every business has different requirements. The answer varied from business to business. Interestingly there was one point which …
Some secrets to marketing success that no one will teach you Read More »
In every client interaction, you are usually selling something. Based on you closing all these conditional sales, the client eventually gives you the coveted PO and buys your product/service. It is important to set expectations and objectives very clearly ahead of every client interaction. A set of expectations should be set for yourself and a bit …
Achieve a sales closure in every client interaction Read More »
You have a great product idea and you have the best of technical resources to build your product, but what would be the 4 things (in marketing) that you can’t miss out on, while planning your marketing strategy?. Here is a 4 point essential marketing kit. Here are my thoughts: Get closer to your target …
4 point essential marketing kit for small to medium software product companies Read More »
Marketers world-wide spend a lot of time thinking of innovative means to create/capture new leads for their business. In most cases, they are blind-folded by their sales targets and focus only on those leads that have the potential to offer immediate business opportunities and ignore the rest. As a result of this, businesses are under continuous pressure …
Sales funnel problems ! Rejuvenate your business with focused lead nurturing programs Read More »
Most services organizations have a significant part of their revenues coming in from a few select strategic key accounts. These accounts are nurtured over the years by salesmen, account managers, delivery personnel and receive a good share of top management attention. Wouldn\’t you want to unlock the potential of your strategic key accounts ? Over …
Unlock the Potential of your Strategic Key Accounts in 4 Easy Steps Read More »
It is an all too common comment. Friends, business associates calling/writing to you and telling you that you have a good website, but, what are key ingredients of a good website ? The definitions are varied and differ by individuals that you ask this question to. Some would say that well designed is well built, some will say that …
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.