Generally, every company lands in this position where they don’t understand why everyone is insisting on enabling analytics to their marketing efforts. In each company, marketing teams have to focus daily on a lot of elements at the same time like strategies, marketing channels to use, creation of design and content, promotion and repurposing and …
Why is Digital marketing analytics so important? Read More »
LinkedIn has over 560 million users which includes professionals in every industry possible. This makes it the biggest source of potential new business leads available in the world. Naturally then, if you are a B2B marketer you have to be on LinkedIn because ads on LinkedIn will give you the ability to reach your ideal …
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Facebook’s Relevance Score is a rating on a scale of 1-10 that shows how well your Facebook ad is being received by your target audience. A high relevance score can naturally make your Facebook ad campaign very successful. Ads that have a low relevance scores are punished with higher costs, and ads with high relevance …
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You often hear this, “Oh that movie was an epic fail, it crashed horribly in the box office.” But, website failure! Nay. People don’t really talk about it (ever). There’s just that secretive discussion that happens between the development team and the website owners and Poof, the end. What follows is either the tedious process …
If you are someone who has used LinkedIn’s self-serve Campaign Manager platform recently, you will realise there have been some major some changes in the last few months. From March this year, all accounts on the Campaign Manager platform became 100% Objective-Based Advertising. The Campaign Manager interface has been refurbished for LinkedIn objective-based ads and …
How to Create LinkedIn Objective-Based Ads in 2019 Read More »
Digital marketing agencies all over the world have changed the way they work in the last few years. Their journey with their customers transgressed from “Why Marketing” to “Why not even that in marketing” over the course. But now all of us pretty much speak the same language and swear on the same prominent tools. …
How To Promote a Product Using Digital Marketing. Read More »
You may have put up your Facebook ads and are probably wondering what the next step is. To measure whether your ads are successful, you will need to know which metrics for Facebook ad campaigns are best performing and why. 5 Ideas to Top-up and Generate Marketing Leads Funnel Before we get there, let us talk …
According to WordPress.com and w3techs, WordPress is powering more than 26.4% of the web. WordPress sites nearly dominate the Google searches and It is available in 162 languages. Says enough about its popularity, right? While using WordPress is relatively easy, customizing it and finding the right plugins and tools for your website can at times …
The Top 20 Best WordPress Plugins for Your Website Read More »
One of the most popular social platforms these days is Facebook because it yields great results at low costs. A Statista study showed that Facebook is used more than LinkedIn for marketing. While 89% of B2B businesses use Facebook, 81% use LinkedIn. Yet, many brands still end up going wrong with Facebook ads. Of course, …
15 reasons your Facebook ads fail and how to fix them Read More »
Does the users’ visiting your website buy your product? Only about 4% of site visitors convert before leaving. They leave your website due to many reasons such as phone calls, product not in stock, Facebook notifications, restroom breaks or emails. This is frustrating, isn’t it? How do you counter these problems? Remarketing helps you to …
Why remarketing ads are important in today\’s market Read More »