A successful PPC (pay-per-click) requires a solid strategy. There is so much to be explored in the Google Ads space but for that, you will have to know the correct way to leverage PPC tools. A winning PPC strategy involves proper planning, launching, measuring, and evaluating campaigns. Here are the steps that can be taken …
When social media platforms emerged in the marketing arena, B2B companies were initially sceptical about using them as a content marketing tool. While their B2C counterparts largely explored the power of social media, B2B companies thought that social media posts are too informal. However, things are changing now. With the power of social media growing …
3 steps to B2B social media marketing success for your business Read More »
In digital marketing, it is extremely crucial to optimize your website for conversion. Your aim could vary from eCommerce to advertising to newsletter registrations to anything else. The optimization process involves leading the traffic to your site by creating data that gives insight and intelligence. This data ultimately helps in making decisions that bring you …
“Hocus Focus I put a Spell on You, let there be a website that looks good and is liked by all.” Only if website designing were so simple! Developers know this for sure, the intricacies behind the smooth functioning of a website, the importance of website designers. The key focus being: creating an intuitive and …
11 Effective Web Design Principles You Should Know Read More »
The rapidly changing digital world is altering all domains around us including the way we buy and sell. According to the 2018 B2B Buyers Survey Report, more and more B2B buyers are starting to turn to social media and online review sites to research a purchase decision. According to the survey, “65% of buyers rely …
Digital Marketing is a vast field. So, while most agencies would love to become one-stop solutions for all things digital marketing, it may not always be possible. Even if your agency prides itself for offering the best of services, there is a chance that sometimes you may a hit a wall. Especially in case of …
SEO stands for Search Engine Optimization is a very important aspect in today’s digital era. SEO aims to optimize a webpage to rank organically higher in the results of search engines like Google, Bing or others. If you have a new business, you may definitely have had many suggestions to try out SEO and design …
A Facebook campaign can prove to be one of the most effective marketing campaigns. The social media platform is known to have over 1.59 billion monthly active users and several in-depth targeting features which makes it a great place to find qualified leads. Running a Facebook ad is an extremely useful way to grow your …
While most of us think that search engine optimization (SEO) and pay-per-click (PPC) are two different segments (which they of course are), have you realised that the two can work wonders if clubbed together in terms of maximizing traffic and bringing conversion opportunities. SEO (as you may know already) is the process through which a …
WordPress is a great platform for small businesses and startups to create their own websites. According to WordPress, more than 409 million people view more than 23.6 billion pages each month and users produce 69.5 million new posts and 46.8 million new comments every month. WordPress is the fastest growing CMS, with roughly 500+ new …