When you decide to set up a business, the first people that you typically contact are your own personal contacts that you have built over years of working experience. They are the ones who get you the initial contracts and that marks the beginning of your journey. But how do you keep growing your business …
The objective of all companies is profitable growth. Most of the companies have about 20-40% of their business coming in from absolutely new customers every year. They always face this challenge – \”How do you keep winning new customers all the time?\” Wouldn\’t you want to be winning new customers Well, let\’s face it, Isn\’t winning …
5 \’To-do\’ items that can kick start your business development efforts Read More »
Start-up companies with great thinkers come up with very good ideas for software products. These are usually based on sound principles, customer feedback, beta programs and so on and have all the ingredients of a successful product. What is missing most of the times is a clear sense of timeline for finalizing product development, testing …
Time is ticking for your innovation (Software products) Read More »
You always want to make that great sales call. Wouldn’t it be better to have a check-list to make a great sales call. What all do you need to gather before you can ensure that you can get to that objective almost every single time. Here’s a quick check-list to make a great sales call …
Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization. Here are a few things that you can start up with and you can always take professional help at the right stages. Here are some marketing tips for Software Product Companies. 1. Understand the current GTM …
Some Simple Marketing tips for Software Product Companies Read More »
Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred vehicle. This is so because the white paper aims to be an independent opinion about a specific issue or problem and refrains from doing direct sales/promotion of specific company or its products/services. But how to …
How to measure ROI from a white paper – some simple steps Read More »
In the buying cycle, marketing content is used actively in the various stages right from suspecting, prospecting to the actual contract closure. Can marketing content help you in acquiring new customers? The efficacy of the marketing content  in helping you with this closure is directly attributed to its quality, value and relevancy in the particular …
Can marketing content help you in acquiring new customers? Read More »
I am sure all of us are involved in making sales calls several times your careers (whoever said that sales calls are made only by sales people). Here are some tips to make your sales calls more relevant and increase its chances of success 1) Have a strong reference to get into the call Using …
A simple \’3 step\’ primer before your sales calls Read More »
To meet your marketing objectives, you need new marketing content all the time. How can you use existing content and re-purpose it in a different form and yet ensure that you are offering something fresh and relevant to your target market. In the marketing world today, Content is king and is also considered by many …
Running out of content for your marketing needs, 4 tips to Re-Purpose your Content Read More »
For your business to be successful, you need to manage the relationships that you have with your prospects, customers and stakeholders. While managing these relationships at different levels right from a suspect stage till the contract closure stage, you will need different forms of ‘effective marketing content’. What is this ‘Effective’ marketing content then? Content …
The definitive science of creating \”EFFECTIVE Marketing Content\” Read More »