Author name: Atul Dhakappa

At Xenia Consulting, we work with our clients to simplify messaging related to their products/services, build content and stories and positively influence their buyers through campaigns, social media, events to build consistent branding presence and to drive inquiries.

7 Out-of-the-Box Ideas for Improving Lead Generation Process

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When most business owners talk about business goals and processes, isn’t improving lead generation process one of the first items on the list? Improving lead generation process This one goal sidelines everything yet most organizations face trouble with their lead generation process. According to a lead generation report, for 68% professionals, generating quality leads is …

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Generate Leads with a powerful Content Marketing Strategy

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Now it is possible for you as well to generate Leads with a powerful Content Marketing Strategy. Content marketing is powerful tool to help you find your audience and transforming them into potential clients. Creating lead generation through content marketing is a powerful way for your business. Generate Leads with a powerful Content Marketing Strategy …

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Email Campaigns to generate Inbound leads that Work

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When it comes to marketing to generate Inbound leads what better medium can there be to help target audience make an informed decision, but email marketing? Email is still one of the best channels for driving marketing ROI. Those who have managed to turn email marketing into a successful inbound channel, however, see better results. Inbound …

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How Inbound Marketing is steadily replacing Cold Calling

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In our earlier post,  Cold Calling to generate leads vs. Inbound Marketing, we talked about why cold calling has been on the decline and why it is not good from your branding perspective. Cold calling has not been completely discarded, but it has steadily become less effective due to the evolution of technology and consumer behavior …

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Me and my freedom- What does it mean in a digital marketing firm in Pune

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As India celebrates its 72nd Independence Day, we at Xenia spent time talking to some of our marketing superstars, about what freedom means to them, especially in the professional context. Xenia is a professional digital marketing  firm in Pune and we have been able to earn our freedom from several of our clients, thanks to …

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Cold Calling to generate leads versus Inbound Marketing

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If you have seen ‘The Wolf of Wall Street’ you will very well remember the scene where Jordan ‘hard sells’ for his fake firm’s pump and dump scam. The premise is that it worked and he made money with unscrupulous methods. This was an example of cold calling to generate leads at its finest. Cold …

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6 Lead Generation Techniques to Supercharge Your Sales Funnel.

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Are you relying on traditional methods to generate leads? Are you able to generate leads for your business ? Many organizations go by the rulebook. They make all the correct choices, hire the right people, and they do everything right. However, does that necessarily ensure better results? For most, it doesn’t. With the evolution of …

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Enhance your Marketing Strategy with Google Analytics

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Google Analytics is a vital tool for digital marketers, SEO analysts and webmasters alike. It is possible to manage and control a significant part of your Marketing Strategy with Google Analytics. For the ability to really understand how effective a digital website campaign has been, to review SEO performance, or to find out how well …

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