Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a process to engage with ALL the visitors you meet at exhibitions and conferences, but are …
Increase your ROI from event participation by over 300% ! Read More »
Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and are keen to use digital marketing to drive their business growth, but most of them …
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When I meet business owners, I often ask the question – Are you able to get LinkedIn working for your business growth ?Take a look at some mind boggling statistics from LinkedIn and you will almost immediately realize the importance. The statistics are a bit dated, but interesting nevertheless. LinkedIn has 332 million members, 2 new …
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Do you know how to use Content Marketing Strategy to drive Thought Leadership and expand segments. Well, if you really think about it most businesses want to achieve this from their marketing efforts. Whether it is expanding into new markets or segments or create a unique recall for your product/services or company, they want to …
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Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. People are increasingly talking about the role of graphic design in building awareness about your product. Companies are reducing the number of slides on presentations and …
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Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
Time really flies and as we come close to the end of the first month in 2016, it’s time to give a thought to the key emerging trends in marketing to watch out for in 2016. While marketers around the world will be spending huge amount of time, energy and budgets on these initiatives, how …
Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach is losing its sting. In the age of Content Marketing, the important question to ask …
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Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. It is important to get your marketing collateral up and available at your digital properties. A prospect will look through the …
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As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world. So what are most important white paper \’must-haves\’ and what should it help you achieve as a marketer. Here are some of my thoughts. Ideally, a white paper should: State a problem or issue, …
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Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.