In the world of B2B marketing, finding efficient strategies to reach the clients that you want is critical for business growth. When it comes to connecting with professionals and decision-makers online, LinkedIn stands out as a powerful tool. LinkedIn offers some unique options for reaching your potential B2B customers with its professional user base, robust …
LinkedIn Advertising: How to Reach Your Ideal B2B Customers Read More »
Looking to be found by someone? Looking for partners or new business opportunities? Want to build your network and establish your brand? It’s only possible on LinkedIn as it’s the biggest professional networking platform. Everything on LinkedIn starts with your profile. So create a compelling profile that attracts your prospects or employers’ attention. Creating a …
Since its inception in 2003 as a small professional networking site, LinkedIn has come a long way. According to some recent statistics, LinkedIn had 590 million by the end of 2018. As many as 2 million posts, articles and videos are published on LinkedIn every day. About 94 percent of B2B marketers on social media …
Top 10 Advanced LinkedIn Strategies for B2B Marketing Read More »
LinkedIn has over 560 million users which includes professionals in every industry possible. This makes it the biggest source of potential new business leads available in the world. Naturally then, if you are a B2B marketer you have to be on LinkedIn because ads on LinkedIn will give you the ability to reach your ideal …
7 Steps to Launch Your First LinkedIn Ads Campaign Read More »
If you are someone who has used LinkedIn’s self-serve Campaign Manager platform recently, you will realise there have been some major some changes in the last few months. From March this year, all accounts on the Campaign Manager platform became 100% Objective-Based Advertising. The Campaign Manager interface has been refurbished for LinkedIn objective-based ads and …
How to Create LinkedIn Objective-Based Ads in 2019 Read More »
In conversation with business owners, it is very common for the topic of LinkedIn to come up for discussion. A common question that pops up is How do you drive business growth using LinkedIn ?. A lot of people do a variety of things on their Linkedn profile, but are not able to leverage their …
10 Things you need to know to Drive business Growth using LinkedIn Read More »
In B2B marketing, all of us will agree that LinkedIn offers great options to promote your business. Though the LinkedIn Company page is also an option, the best way is to really manage promotions through a personal profile. In this post, we look at Sponsored InMail, which is now available to all advertisers. How does …
Again a question that has popped up several times \’How to create a LinkedIn business profile\’. Social media has permeated in our personal as well as professionals way more than we give it credit for. Just the other day I was speaking to a friend who heads a software development startup in the US and …
“People spend time on other social networks, but they invest time on LinkedIn.” This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking. Today, LinkedIn is extensively used by knowledge intensive industries and for B2B products and services. The …
LinkedIn Content Marketing – ways to get your message in front of your target audience Read More »
As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used extensively by businesses to effectively reach their target audiences and start creating a positive impression about their products and services. It is used both as …
8 Tips that you can implement to start leveraging LinkedIn for your business Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.