SEO stands for Search Engine Optimization is a very important aspect in today’s digital era. SEO aims to optimize a webpage to rank organically higher in the results of search engines like Google, Bing or others. If you have a new business, you may definitely have had many suggestions to try out SEO and design …
While most of us think that search engine optimization (SEO) and pay-per-click (PPC) are two different segments (which they of course are), have you realised that the two can work wonders if clubbed together in terms of maximizing traffic and bringing conversion opportunities. SEO (as you may know already) is the process through which a …
In today’s digital age, it is common for people to simply go to Google or other search engines for all kinds of requirements. So, if you are a small business owner it is imperative that you leverage the benefits of organic search that allows you to be found without having to pay (paid search) or …
It’s a known fact that Google is one of the most popular search engines. But that in no way means it is the only effective search engine around. If you want your business to grow, if you want to tap into an audience that is beyond what Google will give you, you need to understand …
A very important step in any marketing campaign is keyword research. It gives a peek into what your audience thinks is important. When you do keyword research, you get an insight into what strategies are working for your competition so that you can adopt them, work on them and then gain an edge. The difference …
Lot of companies dream of getting to the first page of a google search, only a few manage to do it. There is a lot of traffic that you can generate if you land up on the first page of Google for keywords that are relevant for your business. This traffic eventually then converts into …
“Hi Boss, I think we need SEO Services,” nice opening right? But, would that sell. How often have you been in a one sided conversation where the immediate Boss or the Boss of the Boss keeps pointing at the issues the website has, the low view rates, about the increased fallouts and so on? Why …
How to Convince Your Boss You Need SEO Services? Read More »
Search Engine Optimization is a term that crops up every now and then while planning the website, running an online marketing, or a digital marketing campaign. This has led to a plethora of blogs and shareable information about how SEO optimization techniques work While outsourcing the requirement may seem to be an easier solution, it is still …
Things Every Entrepreneur Needs to Know About SEO Read More »
Speculations, Ideations, Predictions and more, that’s how new year begins most often. Why would 2019 be any different! While market analyst, industry experts have already shared their thoughts, a few of us, including me have waited till the end to add our own findings to the growing list. SEO has been shifting pace for the …
SEO helps you rank higher in terms of organic search rankings. What this means is that when anyone searches on Google with a search term or phrase, your website starts ranking in the organic rankings. For you to rank higher, many people will tell you that you should have link juice flowing through your website. …
What exactly is SEO Link Juice flowing through your website? Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.