Author name: Atul Dhakappa

At Xenia Consulting, we work with our clients to simplify messaging related to their products/services, build content and stories and positively influence their buyers through campaigns, social media, events to build consistent branding presence and to drive inquiries.

Importance of Competition Research

Importance of Competition Research: How It Helps in Planning Marketing Strategies

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[vc_row][vc_column][vc_column_text]Competition research can really help you with your marketing strategies. At Xenia Consulting, we regularly do this as phase one of the projects with every client. It is particularly important for us to identify our content and messaging dashboards and understand who we are up against. I always feel that competition always teaches us wonderful …

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growth objectives

While in Lockdown : Know the Key Things Businesses Need to Focus On

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[vc_row][vc_column][vc_column_text]I am writing this in phase three of the national lockdown in India. And we have still about ten to twelve days before actually, the lockdown comes out. We see several regions slowly coming out of a lockdown gradually. But, you know, as of now, it\’s a gradual process. And even as we actually gradually …

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Ensuring Business Continuity Amid the Covid-19 Outbreak

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We are clearly in a period that most have never seen before. The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people around the globe. This time of unprecedented uncertainty, all of us are concerned about the safety and well-being of our families, colleagues, customers, partners, and friends. On …

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Top 20 Tips to Improve Your Instagram Marketing Strategy

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Businesses use many platforms to have an active social media presence. They need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measurable way. Instagram is one of the top marketing platforms for brands, advertisers, and consumers. It is exploding and crossed 1 billion active users per month …

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The Top 20  Social Media Metrics and KPIs to Track

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Businesses today have several accounts on social media. The success of your digital initiatives depends on how productive your social accounts are in its social media effort. How do you ensure that your social media efforts have the right impact on your target market? It’s only possible by measuring your performance through social media KPIs …

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Best Email Marketing Subject lines to Increase Your Open Rate

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Effective email subject line is among the most crucial aspects of email marketing. Is your subject line catchy enough for the recipient to click on, or is it not? Answer to this question defines the fate of your efforts in most cases. Surveys suggest that about 50% of marketers believe changing subject lines might optimize …

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How to Optimize Your Google My Business Listing in 12 Steps

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Google has completely transformed the way search works. People today can find any information about what they are looking for without even visiting a website. As a local business owner, your business information should be discovered in the local search. If not then you are missing a golden opportunity to give your business much-required boost …

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