[vc_row][vc_column][vc_column_text]I am writing this in phase three of the national lockdown in India. And we have still about ten to twelve days before actually, the lockdown comes out. We see several regions slowly coming out of a lockdown gradually. But, you know, as of now, it\’s a gradual process. And even as we actually gradually …
While in Lockdown : Know the Key Things Businesses Need to Focus On Read More »
It\’s our Tenth anniversary. It\’s a quiet celebration this time though, because of the covid-19 circumstances all around. It has been an eventful 10 years. It’s always nice to celebrate milestones and also set some targets for the next few years as well. I have mixed thoughts when I start looking back and reflect on …
We are clearly in a period that most have never seen before. The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people around the globe. This time of unprecedented uncertainty, all of us are concerned about the safety and well-being of our families, colleagues, customers, partners, and friends. On …
Ensuring Business Continuity Amid the Covid-19 Outbreak Read More »
Businesses use many platforms to have an active social media presence. They need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measurable way. Instagram is one of the top marketing platforms for brands, advertisers, and consumers. It is exploding and crossed 1 billion active users per month …
Top 20 Tips to Improve Your Instagram Marketing Strategy Read More »
Hashtag (#) is a vital component of social media use. Does your brand know how to use a hashtag and get the most value out of them? The beauty of hashtag is that your post can reach to your target audience, grow your followers, maximize your engagement and establish a positive brand image. So plan …
Businesses today have several accounts on social media. The success of your digital initiatives depends on how productive your social accounts are in its social media effort. How do you ensure that your social media efforts have the right impact on your target market? It’s only possible by measuring your performance through social media KPIs …
The Top 20Â Social Media Metrics and KPIs to Track Read More »
Websites have evolved dramatically over the past years, tailored to match the expectations of your target audience, optimized to create maximum impact. Now that you have made an impact with your content, it’s essential to drive the audience in the right direction. Almost like prompting them to make the next move. This can be your …
Effective email subject line is among the most crucial aspects of email marketing. Is your subject line catchy enough for the recipient to click on, or is it not? Answer to this question defines the fate of your efforts in most cases. Surveys suggest that about 50% of marketers believe changing subject lines might optimize …
Best Email Marketing Subject lines to Increase Your Open Rate Read More »
Google has completely transformed the way search works. People today can find any information about what they are looking for without even visiting a website. As a local business owner, your business information should be discovered in the local search. If not then you are missing a golden opportunity to give your business much-required boost …
How to Optimize Your Google My Business Listing in 12 Steps Read More »
It is extremely important to choose the right Google Ads bidding strategies in order to adjust your bids. This will go a long way in helping drive your ad costs down and optimize your ad spends. If you do the opposite of this, there’s a high chance that you will end up paying more than …
Manual vs. Automated Bidding Strategies in Google Ads Read More »