Author name: Atul Dhakappa

At Xenia Consulting, we work with our clients to simplify messaging related to their products/services, build content and stories and positively influence their buyers through campaigns, social media, events to build consistent branding presence and to drive inquiries.

10 Things you need to know to Drive business Growth using LinkedIn

In conversation with business owners, it is very common for the topic of LinkedIn to come up for discussion. A common question that pops up is How do you drive business growth using LinkedIn ?. A lot of people do a variety of things on their Linkedn profile, but are not able to leverage their …

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Digital Marketing Solutions for Smart Home Automation Providers

We are in the world of luxury and comforts and we strive for it in every aspect of our life. With the real estate market as well, you would have seen that most of the properties being marketed today are with premium amenities. People want their homes to be the best. Purchasing power and affordability …

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10 Essential Elements in Designing a Highly Converting Landing Page

A landing page is what your prospects land on after clicking through from a display ad, an AdWords search ad, or any other type of promotional link through an email marketing campaign. (You might also want to read Getting started with successful email marketing campaigns.) These hyper-focused web pages are designed for just one purpose: …

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Getting familiar with Facebook ads to generate leads for your business

Facebook is arguably one of the most popular and most used tools in the world. Ever wondered, how you can use Facebook ads to generate leads for your business. You will be surprised to know that there are several options available, where you can use Facebook Ads to generate leads for your business. Facebook increasing …

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A 18 point SEO Checklist for Small Business Owners

Small Business Owners have several challenges. They have to deal with sales, operations, finance and people. Often times, they do not get the right advice when it comes to managing their marketing operations or managing their search engine optimization techniques. We thought of putting together a SEO checklist for small business owners , something which …

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The Increasing Role of Animated Videos in your Sales Process

Ever wondered what magic you can achieve by having animated videos in your sales process ? Animated online videos are an ultimate game changer and can play a significant part in engaging with your potential customers, talking about your products and services in a super simplified illustrative way.  Animated videos in your sales process is …

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