As you work on creating an overall marketing strategy for your business, defining your digital marketing strategy is an important part of it. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small …
7 Top Digital Marketing Strategies for your business Read More »
Digital Marketing is seeking a lot of attention especially among business owners. It is quite obvious as it is a lot more effective to drive business growth using digital marketing. If you are just about getting started on your digital marketing journey, then here are some top digital marketing tools for your business. What follows …
33 Top Digital Marketing Tools for your business Read More »
Media Relations is an important part of a Marketing plan. Getting your content featured in the media helps provide significant reach for your products and services. Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rick Grant, Chief Content Officer at RGA PR, a PR agency focused on the mortgage domain …
Compelling content is vital in your marketing efforts. Content forms such as the white paper, eBook, blogs, data sheets are very popular. These pieces of content do much more than just inform; through engaging content. They help in increasing trust, strengthening perceived value and brand loyalty, gain a higher click-through rate for content placed on …
7 Must Have items for a White Paper Promotion Program Read More »
The term SEO i.e., Search Engine Optimization is a process of ranking your company’s website higher than all of your competitors while searching on different search engines i.e., Google, Bing, Yahoo etc. The majority of Internet search (80%) is done through Google. As a result, most SEO tips you’ll come across are geared toward getting …
Search Engine Optimization – 10 tips to do it yourself Read More »
At Xenia, we have been working hard to deliver the best marketing solutions for our clients. On International Women’s day, we take the opportunity to list some of the Top 15 Women Marketers We Admire. We have had the opportunity to work with some of them and are privileged to meet some of them as …
On Women’s day this year, Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rekha Jain, Vice-President, Sales at Paysquare Consultancy Ltd. Rekha is a highly successful sales professional with over 15 years’ experience. Rekha has been able to achieve significant milestones for Paysquare and drive consistent growth. We chatted with …
A few days back we had written about 18 point on page SEO checklist. It was a popular post and it was very well received. Thanks for all the compliments and personal messages. We thought that we will convert this into a a visual presentation and make it easy for a lot of others as …
Google Analytics is one of the most powerful web analytics tool available today. As a marketer, are you using Google Analytics to navigate your marketing programs ? A lot of marketers around the world are! Google Analytics provides statistics and basic analytics for search engine optimization for marketing purposes. The service is available to anyone …
Using Google Analytics to navigate your Marketing Programs Read More »
Launching a website is comparable to opening a store in the real world. Awesome job, you now have a website online that has all the details about your business, about your products and services, about how you help solve problems for your customer and so on. This is one part of the job done. The …
10 Awesome Ways you can Drive Traffic to your Website Read More »