Author name: Atul Dhakappa

At Xenia Consulting, we work with our clients to simplify messaging related to their products/services, build content and stories and positively influence their buyers through campaigns, social media, events to build consistent branding presence and to drive inquiries.

6 Essential elements in improving your Website Load Time

We hardly use our laptops for browsing new information anymore, it’s all “mobile” now. Naturally, all websites need to have mobile compatibility and they need to be fast enough to catch users attention in those few seconds. Fast loading website, sleek design, user-friendly functionality and great use of plugins are the success factors for that …

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Why is Digital marketing analytics so important?

Generally, every company lands in this position where they don’t understand why everyone is insisting on enabling analytics to their marketing efforts. In each company, marketing teams have to focus daily on a lot of elements at the same time like strategies, marketing channels to use, creation of design and content, promotion and repurposing and …

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