Social media is part of the initial stage where you’re attracting people to your website. It helps you to attract new readers and returning visitors, which is an important part of your inbound marketing strategy. But did you know that you can also use Use Social Media To Drive Lead generation Using Social Media to drive …
How Inbound Marketing can Use Social Media To Drive Lead generation Read More »
When I meet business owners, I often ask the question – Are you able to get LinkedIn working for your business growth ?Take a look at some mind boggling statistics from LinkedIn and you will almost immediately realize the importance. The statistics are a bit dated, but interesting nevertheless. LinkedIn has 332 million members, 2 new …
5 simple steps to get LinkedIn working for your business growth Read More »
Traditionally, businesses go to Media & PR agencies to manage press relations, so that they get the coverage that they seek for their products/brands. Most of these agencies maintain good relationships with local and relevant media and have their own specialties in terms of industries that they are comfortable to cover (based on the media …
What customers will demand from new-age Media & PR agencies Read More »
Social media is here to stay. A lot of B2B marketers have pushed away the thought saying that social media is for B2C and it is more for personal networking. Let’s face it, having a strong social media presence today is a must. It helps you reach and influence your target customers in a subtle …
We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms available to analyze and track operations. It is important to Analyze performance of your marketing …
You have spent time & energy creating a content dashboard to support your demand generation plan and to create thought leadership through strategic marketing content. Now is the time to execute this strategy. You will be surprised to find out how you will be able to quickly use Content Marketing to generate Leads. Your content …
4. Publish content, be useful to your target audience Read More »
Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the community rather than outside it. The question most marketers are trying to deal with is …
3. Expand your social networks, Listen, contribute, participate Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.