If you are a digital marketers, you are bound to be extremely busy most days. There are so many tasks to take care of each day in varying areas including Digital Search Engine Optimization, Email Marketing, Social Media Optimization, Brand Management Search and Social Media Advertising etc. To keep a tab on all these and …
Digital marketers rely on a number of tools to meet their objectives when it comes to digital marketing. It is essential to have the right set of tools to manage data insights and content and to create a strategy which reaches target customers and follows them through their journey. Here’s a list of the top …
Top Tools to Consider while Engaging in Digital Marketing Read More »
B2B marketing has entered a whole new era with the onset of the digital revolution. ‘Digital’ has massively influenced every segment in our lives right from the way we work, learn, earn, shop and the B2B sector is no exception. However, off late, B2B marketers are finding it a bit hard to generate leads on …
The Essential LinkedIn B2B Marketing Guide for 2019 Read More »
Our competitors are not always our enemies. More importantly, rival relationships need not always be negative. You have to know how to leverage your competitors in the best possible manner for your own advantage. How could your competitors encourage growth for your company? This is where the idea of competitor research fits in. Competitors come …
5 Ways in Which Competitor Research Helps You in Your Messaging Read More »
With the evolution of internet, the digital marketing domain is acquiring more and more importance. Over 80% of people use the internet to find products and services before they make an actual purchase. This just goes on to reiterate how significant your company’s online presence is. According to a 2017 Fronetics survey, 62% of B2B …
7 Effective Digital Marketing Strategies for IT/Software Companies Read More »
Digital Marketing is an incredible tool that companies have today that allows them to speak millions at the same time. A few decades ago, this was an unheard of thing because marketing efforts, especially for small businesses, were limited to newspaper, radio or television spots and that too only if you could afford them. Now, …
Top 20 Tips To Increase Your Conversion Rate In Digital Marketing Read More »
In today’s day and age, where Digital Marketing is growing at an enormous rate, the importance of brand is seminal for companies who want to be successful. The objective of branding is to make a company stand out, establish its unique position in the market and connect with existing (and potential) customers in a compelling …
Top 10 Digital Marketing Tips to Expand Brand Presence and Reach Read More »
Most companies want to build a brand for the organization, for their products or services, for obvious reasons. Once you have a brand that stands for its qualities, then it is much easier to communicate with customers about new products, services or features that you want to launch under the brand. A brand also commands …
Build a Brand step by step and it is all about Marketing Consistency Read More »
Producer/Manufacturer/Service Provider-Product/Service- Consumer/Customer/User, that’s how the cycle works. And somewhere in between production and distribution comes marketing, a pivotal unit of modern market/business functioning. Digital marketing like traditional marketing requires a product/service that is to be marketed and a target audience to whom the product is sold. Wikipedia defines target audience as, “the intended audience or readership …
20 Effective Audience Segments in Digital Marketing Read More »
My career has always been a mystery for my family, my parents. Internet is very fascinating and they find it remarkable that the phone now has answers to all different queries. What they find intriguing however, is that my job involves tapping on the keyboard and staring at the laptop screen for hours, and talking …
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.