Social media is here to stay. A lot of B2B marketers have pushed away the thought saying that social media is for B2C and it is more for personal networking. Let’s face it, having a strong social media presence today is a must. It helps you reach and influence your target customers in a subtle …
What is YouTube, Instagram, and Facebook? Think… These are mediums where people share visual content. Simple. Visual Content is one of the most powerful communication mediums available to brands today. It’s simple: our brain processes visuals more efficiently than text, which makes visual content more interesting, engaging and effective. That is one of the reasons …
Leverage graphic design to improve your visibility Read More »
Twitter is one of the powerful ways to reach your target audience. A question that people ask commonly is How to increase your Twitter following. To ethically build an audience and a presence, your Twitter strategy should focus on three broad categories: Content, Engagement, and Rewards. Write a complete twitter profile There are different parts …
How to increase your Twitter following with 6 simple steps? Read More »
LinkedIn is a business-oriented social networking site which is primarily used for professional networking. LinkedIn operates as the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories. https://press.linkedin.com/about-linkedin. Have you been using LinkedIn effectively for your business ? Making connections to generating leads, establishing partnerships …
6 easy steps to get LinkedIn profile working for your business Read More »
As the famous authors, Al Ries & Jack Trout say, Positioning is a battle to gain mindshare in the customer’s mind. How do you develop a positioning strategy? something, that you would be liked to be known as or known for’ by your customers. Positioning could relate to individual products or services that are being …
Positioning – what it means for your Products & Services Read More »
Chennai was pounded by the worst rains in nearly a century couple of weeks ago, with heavy downpour leaving most parts of the city under water. Several parts of the state of Tamil Nadu were slashed by torrential rains. This was a classical case when social media came to the rescue during the Chennai floods …
#CHENNAIFLOODS – How Social Media came to the rescue Read More »
Email marketing continues to be one of the most popular and cost-effective means used by organizations, the world over to reach their potential prospects. With this post, we talk about a 7 point email marketing cheat sheet to quickly improve response rates by over 200%. The actual sending of email is one tiny step in …
A 7 point Email Marketing Cheat sheet to improve Response rates by over 200% Read More »
As you engage with prospective clients, it helps immensely to have case studies as part of your sales kit. How to design and write case studies that are effective? Case studies achieve three important goals, while engaging with prospects Supports the services you are offering with real life examples of how clients have benefited Demonstrates …
How to design and write case studies to help you win new business Read More »
Email marketing is one of the most popular mechanisms used by marketers worldwide. For the strategy to be successful, you need relevant email ids of the right contact persons in the companies that you are targeting. What can you do to get organized with your lists. Most companies face challenges in getting this right and …
Get organized with your lists to expand your reach by over 5 times Read More »
While we have been completely immersed in making our customers successful, time has flown by. It has been a thoroughly enjoyable and fantastic journey. Today, as we celebrate our 4th anniversary, I am pleased to update you on some of our mainstream services that consistently drive value for our customers. Custom market research programs helping clients …
Xenia Consulting – Celebrating our 4th anniversary Read More »