In B2B marketing, all of us will agree that LinkedIn offers great options to promote your business. Though the LinkedIn Company page is also an option, the best way is to really manage promotions through a personal profile. In this post, we look at Sponsored InMail, which is now available to all advertisers. How does …
As a digital marketing agency, we quite regularly consult our clients on the channels that will help them achieve their marketing objectives. The question pops up – Google search or display ads- what is better  This really depends on their products and services and the markets that they are trying to reach out currently. We …
Google Search or Display ads – what is better for lead generation Read More »
Every company wants their marketing teams to generate leads, so then, how do you  generate leads using SEO Most business owners I talk to have one thing in common. They want to generate a steady stream of qualified leads for their business. Sounds familiar?. Well, leads really are an outcome of several activities and most business’s …
Again a question that has popped up several times \’How to create a LinkedIn business profile\’. Social media has permeated in our personal as well as professionals way more than we give it credit for. Just the other day I was speaking to a friend who heads a software development startup in the US and …
In this post, we talk more about watching your analytics in email marketing . It is very important that you keep analyzing the right parameters, so that you can keep improving your performance and do better with every campaign. In an earlier post, you would remember that we talked about how, as a marketer, you can …
In an earlier post, we talked about how, as a marketer, you can get started with setting up successful email marketing campaigns. We also talked about how you need to get your lists ready before you launch into your campaigns. Setting up your email marketing infrastructure was next on the agenda and we talked through …
Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. In the first post, we talked about how, as a marketer, you can get started with setting up successful email marketing campaigns. We also talked about how you need to get your …
Successful Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. Broadly you can define email marketing campaign as a series of emails a business uses to communicate with current and potential customers. Successful email marketing campaigns are used to initially create …
Getting started with successful email marketing campaigns Read More »
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Britain could have its own Google – but it will probably take decades Read More »
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Crawford Healthcare on top after a rollercoaster ride Read More »