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The Multifaceted Nature of B2B Digital Marketing: Beyond Customer Acquisition

In today's complex business landscape, B2B digital marketing is often narrowly viewed through the lens of customer acquisition. While attracting new clients is undeniably crucial, this perspective overlooks the broader, more nuanced role that B2B digital marketing plays in organizational success. Modern B2B marketing is a sophisticated ecosystem that extends far beyond lead generation, touching …

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Why your company needs to rethink B2B Digital Branding

Ever wondered why some brands seem to stick in your mind while others fade into oblivion?   The secret lies in consistency.  In B2B Digital Branding, securing a deal often involves more than just a single decision-maker. A complex network of influencers and recommenders can significantly impact the purchasing process. Today, companies must prioritize a consistent …

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7 must-have collateral items for every small business

This, in turn, may depend on how well you prepare collateral items (brochures, newsletters, fact sheets, press releases, and other electronic and printed promotional materials), ranging from company and product fact sheets to biographies of key team members. With diminishing attention spans, these documents should not only be brief and to the point, but should …

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2. Invest in Content Marketing to Build Thought Leadership and a Strong following

Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach is losing its sting. In the age of Content Marketing, the important question to ask …

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Get your marketing collateral up in less than 2 weeks

Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. It is important to get your marketing collateral up and available at your digital properties. A prospect will look through the …

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What are 5 most important white paper \’must-haves\’

As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world.  So what are most important white paper \’must-haves\’ and what should it help you achieve as a marketer. Here are some of my thoughts. Ideally, a white paper should: State a problem or issue, …

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