Are you relying on traditional methods to generate leads? Are you able to generate leads for your business ? Many organizations go by the rulebook. They make all the correct choices, hire the right people, and they do everything right. However, does that necessarily ensure better results? For most, it doesn’t. With the evolution of …
6 Lead Generation Techniques to Supercharge Your Sales Funnel. Read More »
Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a process to engage with ALL the visitors you meet at exhibitions and conferences, but are …
Increase your ROI from event participation by over 300% ! Read More »
Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and are keen to use digital marketing to drive their business growth, but most of them …
How to get started and drive growth leveraging Digital Marketing Read More »
Way too often, marketers, under pressure from their seniors, CEOs launch into email marketing campaigns even when they do not have all elements of the email marketing campaign figured out. The result most often is sub optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the …
A 10-point email marketing campaign checklist to ensure success Read More »
People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your …
Now that you have built a community following with the content that you have generated (& propagated), it\’s time to Nurture Leads in your pipeline. To consume your content, your prospects would have parted with their contact details that now form part of your DB at the website (through your lead capture mechanisms) Though they …
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.