B2B marketing Archives - Xenia Consulting

In your B2B Customer Acquisition Strategy, Stop Leaving Money on the Table

Leave a Comment / Digital Marketing / By Atul Dhakappa

In B2B Customer Acquisition Strategy, the traditional sales playbook is becoming obsolete. If you're wondering why your sales cycles feel like they're moving at a snail's pace, you might be surprised to learn that the problem – and solution – lies well before your sales team even enters the picture. The Hidden Truth About B2B …

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The Multifaceted Nature of B2B Digital Marketing: Beyond Customer Acquisition

Leave a Comment / Digital Marketing / By Atul Dhakappa

In today's complex business landscape, B2B digital marketing is often narrowly viewed through the lens of customer acquisition. While attracting new clients is undeniably crucial, this perspective overlooks the broader, more nuanced role that B2B digital marketing plays in organizational success. Modern B2B marketing is a sophisticated ecosystem that extends far beyond lead generation, touching …

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Why your company needs to rethink B2B Digital Branding

Leave a Comment / Digital Marketing / By Atul Dhakappa

Ever wondered why some brands seem to stick in your mind while others fade into oblivion? The secret lies in consistency. In B2B Digital Branding, securing a deal often involves more than just a single decision-maker. A complex network of influencers and recommenders can significantly impact the purchasing process. Today, companies must prioritize a consistent …

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Tailoring Your Approach for B2B Clients by Driving Repeat Sales

Leave a Comment / Digital Marketing / By Atul Dhakappa

Closing sales, especially in B2B, requires time and investment. Depending on your industry and product pricing, it may take weeks or months to convince a client to do business with you. Today, clients are not just looking for the biggest names or the most impressive marketing campaigns; they prioritize transparency, value, sustainability, and, above all, …

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Increase your ROI from event participation by over 300% !

Leave a Comment / Lead Generation / By Atul Dhakappa

Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a process to engage with ALL the visitors you meet at exhibitions and conferences, but are …

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A 10-point email marketing campaign checklist to ensure success

Leave a Comment / Email Marketing / By Atul Dhakappa

Way too often, marketers, under pressure from their seniors, CEOs launch into email marketing campaigns even when they do not have all elements of the email marketing campaign figured out. The result most often is sub optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the …

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6 Steps to Planning the Perfect Email Campaign

Leave a Comment / Email Marketing / By Atul Dhakappa

People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your …

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Why do you need to control your sales urge in winning new business?

3 Comments / Lead Generation / By Atul Dhakappa

Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.

5 simple ways to use content marketing in your demand gen programs

Leave a Comment / Content Marketing / By Atul Dhakappa

Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this

What are 5 most important white paper \’must-haves\’

1 Comment / Content Marketing / By Atul Dhakappa

As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world. So what are most important white paper \’must-haves\’ and what should it help you achieve as a marketer. Here are some of my thoughts. Ideally, a white paper should: State a problem or issue, …

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B2B marketing

In your B2B Customer Acquisition Strategy, Stop Leaving Money on the Table

The Multifaceted Nature of B2B Digital Marketing: Beyond Customer Acquisition

Why your company needs to rethink B2B Digital Branding

Tailoring Your Approach for B2B Clients by Driving Repeat Sales

Increase your ROI from event participation by over 300% !

A 10-point email marketing campaign checklist to ensure success

6 Steps to Planning the Perfect Email Campaign

Why do you need to control your sales urge in winning new business?

5 simple ways to use content marketing in your demand gen programs

What are 5 most important white paper \’must-haves\’

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