Social media algorithms have become the cornerstones of social media today. These are the ones who send us recommendations on what shows we have to watch, who our friends could be, what items we would like to purchase and even what destinations we would visit next. What are social media algorithms? If we were to …
Being on social media platforms isn’t optional anymore, and the percentage of companies using social media for their business is just growing day by day. Going to each social platform and scheduling a post does get cumbersome most of the time. There’s also a fear of human error that might cost you some results in …
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Having good knowledge of social media is now very beneficial for your business. Social media advertising is coming up to be the most successful marketing activity you could invest in. It helps you reach thousands of users with a single post and gives you leads that might eventually turn into a new business. There are …
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A niche group is a selective group of audience who have very specific interests wants and needs. They may be small in number, but they hold great value for the success of brands. For a general audience, it may a little difficult to create content because there are so many varying interests. In case of …
How to Build a Social Media Campaign for a Niche Audience Read More »
Social media is part of the initial stage where you’re attracting people to your website. It helps you to attract new readers and returning visitors, which is an important part of your inbound marketing strategy. But did you know that you can also use Use Social Media To Drive Lead generation Using Social Media to drive …
How Inbound Marketing can Use Social Media To Drive Lead generation Read More »
As an organization, it is common to set objectives across its different functions. Marketing is no different. Marketing objectives are defined for a year and broken down into monthly and quarterly goals. As a digital marketing agency, when you work with clients, it is very important to understand these client objectives and then set clear …
How to ensure that marketing is supporting the sales process. I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there are too many debates about …
Ways you can ensure that marketing is supporting the Sales Process Read More »
Social media is here to stay. A lot of B2B marketers have pushed away the thought saying that social media is for B2C and it is more for personal networking. Let’s face it, having a strong social media presence today is a must. It helps you reach and influence your target customers in a subtle …
What is YouTube, Instagram, and Facebook? Think… These are mediums where people share visual content. Simple. Visual Content is one of the most powerful communication mediums available to brands today. It’s simple: our brain processes visuals more efficiently than text, which makes visual content more interesting, engaging and effective. That is one of the reasons …
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Twitter is one of the powerful ways to reach your target audience. A question that people ask commonly is How to increase your Twitter following. To ethically build an audience and a presence, your Twitter strategy should focus on three broad categories: Content, Engagement, and Rewards. Write a complete twitter profile There are different parts …
How to increase your Twitter following with 6 simple steps? Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.