SEO role in digital marketing is vital, because it gives your website a strong identity and ranking on the internet. Imagine having a showroom with a generic name and no images of what you’re selling. What kind of customers will you get? Scattered? Confused? Looking for information? Enquiring about a product that you’re not even …
One of the most prominent ways of improving your website’s SEO score is by increasing the number of backlinks in your content. In the past, many companies got away with stuffing irrelevant or slightly relevant albeit low quality links in their content. It did help them increase their visibility on search engines and subsequently their …
How to Generate High-Quality Backlinks for SEO – What You Need to Know Read More »
Link building is a popular optimization practice that SEO professionals use to generate links to their website through other sources on the internet. A common mistake that many novice or inexperienced SEO professionals make is creating links that all lead back to the homepage. However, the homepage offers limited information about the business and services/products …
SEO practices have evolved in the past couple of years. Hence tricks and shortcuts that may have worked in the past are no longer possible. In fact, search engines can penalize your site or even ban it for adopting fraudulent methods. These mistakes may not be intentional but they do affect the company website to …
With thousands of startups taking off each year and companies laying strong emphasis on their online presence, having a high website ranking on a search engine is extremely important. Its significance cannot be overstated. This is where search engine optimization (SEO) comes into the picture. Not everyone has knowledge in or experience of SEO. To …
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The use of smartphones has increased exponentially. According to a recent study. the number of mobile phone users in the world is expected to pass the five billion mark by 2019. That is more than 3/4th of the world population. If your marketing strategy hasn’t taken this segment into account then it should as soon …
Gone are the days when age old wisdom and people with greater experience were sought to find answers to complex issues. These days Google has all the answers, so much that “Google it” is a part of the urban lexicon. What is the impact of artificial intelligence on seo ? Have you ever wondered, how …
Artificial Intelligence & SEO: 5 Strategies You Need to Follow Read More »
What good is your website if it is not being viewed by your target audience? It needs to be on the first page of a search engine as viewers rarely go over to the second page. What can you do to improve your website ranking? . We talk of 5 Ways to Improve Website Ranking …
Technological advancements such as Artificial Intelligence and Machine Learning have brought in a certain level of sophistication to the way we search. While voice search was pretty basic in the past couple of years, it has already begun to change how people interact with their devices. Virtual assistants like Siri, Alexa, Cortana, etc. have become …
Today, having a website has become an integral part of a company’s success. So almost every business has made it a priority to make their presence felt on the world wide web. However, not everyone is able to get it right on their own unless they have a dedicated department for managing their online presence. …
4 Points Companies Should Consider Before Hiring an SEO Agency Read More »