The market is full of billions of users who would want your services and products. But, how can you be sure that the people you are targeting are actually your potential customers? How can you achieve this without spending huge amounts of resources, money, and time? And how can you possibly ensure that the people …
Top 6 Lead Generation Techniques to Get New Customers Read More »
When most business owners talk about business goals and processes, isn’t improving lead generation process one of the first items on the list? Improving lead generation process This one goal sidelines everything yet most organizations face trouble with their lead generation process. According to a lead generation report, for 68% professionals, generating quality leads is …
7 Out-of-the-Box Ideas for Improving Lead Generation Process Read More »
Are you relying on traditional methods to generate leads? Are you able to generate leads for your business ? Many organizations go by the rulebook. They make all the correct choices, hire the right people, and they do everything right. However, does that necessarily ensure better results? For most, it doesn’t. With the evolution of …
6 Lead Generation Techniques to Supercharge Your Sales Funnel. Read More »
Long gone are the days when Marketing was viewed as art and craft. Over the period of time it has evolved completely as a data driven domain powered by conversion rates, click-to-open percentages, SEO, keyword analytics, and submission rates. Marketing initiatives are the prime mover of any business and more often than not, a sound …
Improving metrics across your marketing initiatives Read More »
As you get into 2017, it is a great time to introspect on what went right and what went wrong through the last year. As you resolve to chase your revenue goals this year, consider using some of the latest and advanced marketing mechanisms, small and medium businesses have been leveraging these days. Yes, indeed …
Collaborate with the right digital marketing Partner, this 2017 Read More »
How to ensure that marketing is supporting the sales process. I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there are too many debates about …
Ways you can ensure that marketing is supporting the Sales Process Read More »
Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a process to engage with ALL the visitors you meet at exhibitions and conferences, but are …
Increase your ROI from event participation by over 300% ! Read More »
Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
In India, we run an April to March financial year and every time, we get to around February/March timeframe, the same dreaded discussion does the rounds in management & board meetings across organizations. Should we fire our sales guys? Why do we get into this situation, what can be done to improve this and ensure predictable …
Is ‘firing your sales guys’ a solution to your growth challenges? Read More »
I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When was the last time you bought a car because the dealership sales person called you …
Why are leads the most common metric for marketing Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.Â