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#CHENNAIFLOODS – How Social Media came to the rescue
Chennai was pounded by the worst rains in nearly a century couple of weeks ago, with heavy downpour leaving most
You Cannot Drive Growth by Sales Hiring, You need Sales Enabling Solutions
I meet several entrepreneurs and leaders of small businesses. I find there is one thing that is common across most
Does cold calling work for lead generation?
When we get to management school, we often hear the common adage \”Work smarter, not harder\” It is frustrating to
Why are leads the most common metric for marketing
I have come across this discussion numerous times and every time I wonder why companies do not give importance to
Why Goal Setting is Important, especially in Sales
In India, we follow a April to March financial year and invariably, most companies go through a budgeting exercise during
Why you cannot sell without a sales process
Several organizations go on a sales overdrive, almost immediately. Many don’t even have their offerings in place, yet feel that
5. Measure, Analyze, Track and take decisions
We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing,
3. Expand your social networks, Listen, contribute, participate
Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing.
5 things to do to ensure that your marketing content helps your sales process
Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website