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Why are leads the most common metric for marketing
I have come across this discussion numerous times and every time I wonder why companies do not give importance to
Why Goal Setting is Important, especially in Sales
In India, we follow a April to March financial year and invariably, most companies go through a budgeting exercise during
Why you cannot sell without a sales process
Several organizations go on a sales overdrive, almost immediately. Many don’t even have their offerings in place, yet feel that
5. Measure, Analyze, Track and take decisions
We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing,
3. Expand your social networks, Listen, contribute, participate
Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing.
5 things to do to ensure that your marketing content helps your sales process
Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website
Potent ammo for your demand gen campaigns
Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as
5 tips to boost sales for your SaaS based products
SaaS based product platforms definitely make it easier for people/companies to buy as well as use your product without worrying
5 \’To-do\’ items that can kick start your business development efforts
The objective of all companies is profitable growth. Most of the companies have about 20-40% of their business coming in