Chennai was pounded by the worst rains in nearly a century couple of weeks ago, with heavy downpour leaving most parts of the city under water. Several parts of the state of Tamil Nadu were slashed by torrential rains. This was a classical case when social media came to the rescue during the Chennai floods …
#CHENNAIFLOODS – How Social Media came to the rescue Read More »
Email marketing continues to be one of the most popular and cost-effective means used by organizations, the world over to reach their potential prospects. With this post, we talk about a 7 point email marketing cheat sheet to quickly improve response rates by over 200%. The actual sending of email is one tiny step in …
A 7 point Email Marketing Cheat sheet to improve Response rates by over 200% Read More »
As you engage with prospective clients, it helps immensely to have case studies as part of your sales kit. How to design and write case studies that are effective? Case studies achieve three important goals, while engaging with prospects Supports the services you are offering with real life examples of how clients have benefited Demonstrates …
How to design and write case studies to help you win new business Read More »
Email marketing is one of the most popular mechanisms used by marketers worldwide. For the strategy to be successful, you need relevant email ids of the right contact persons in the companies that you are targeting. What can you do to get organized with your lists. Most companies face challenges in getting this right and …
Get organized with your lists to expand your reach by over 5 times Read More »
While we have been completely immersed in making our customers successful, time has flown by. It has been a thoroughly enjoyable and fantastic journey. Today, as we celebrate our 4th anniversary, I am pleased to update you on some of our mainstream services that consistently drive value for our customers. Custom market research programs helping clients …
Xenia Consulting – Celebrating our 4th anniversary Read More »
By this time tomorrow, it will be clear and in all probability, Narendra Modi will be nominated to become the next Prime Minister of India. In the past nine months, over 200 young Indian professionals from top schools and companies have diligently carried out Narendra Modi\’s poll campaign, across print, social and digital media. — …
Success of Narendra Modi\’s poll campaign – The Digital Marketing link Read More »
I meet several entrepreneurs and leaders of small businesses. I find there is one thing that is common across most of them. They tend to throw sales people into the equation to solve their growth issues, whereas what they must be doing is invest in the right sales enabling solutions. The Role of Sales Enabling …
You Cannot Drive Growth by Sales Hiring, You need Sales Enabling Solutions Read More »
When we get to management school, we often hear the common adage \”Work smarter, not harder\” It is frustrating to see so many sales organizations trying to slog their sales engines out using old-age methods and tactics. Come on guys, the world has changed, isn\’t it time you changed your sales approach too? Let\’s ask …
Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. How can writing articles help in your business development initiatives? However engaging with media, which has the right reach to your target market has significant …
How can writing articles help in your business development initiatives? Read More »
I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When was the last time you bought a car because the dealership sales person called you …
Why are leads the most common metric for marketing Read More »