Our competitors are not always our enemies. More importantly, rival relationships need not always be negative. You have to know how to leverage your competitors in the best possible manner for your own advantage. How could your competitors encourage growth for your company? This is where the idea of competitor research fits in. Competitors come …
5 Ways in Which Competitor Research Helps You in Your Messaging Read More »
With the evolution of internet, the digital marketing domain is acquiring more and more importance. Over 80% of people use the internet to find products and services before they make an actual purchase. This just goes on to reiterate how significant your company’s online presence is. According to a 2017 Fronetics survey, 62% of B2B …
7 Effective Digital Marketing Strategies for IT/Software Companies Read More »
Digital Marketing is an incredible tool that companies have today that allows them to speak millions at the same time. A few decades ago, this was an unheard of thing because marketing efforts, especially for small businesses, were limited to newspaper, radio or television spots and that too only if you could afford them. Now, …
Top 20 Tips To Increase Your Conversion Rate In Digital Marketing Read More »
You open a web-page, probably are redirected to it through some advertisement on Facebook, LinkedIn, Instagram or some website where you were scrolling through an article. But, the moment you look at the website, your impression is set, right from the design to the color schema, it all acts as factors that create engagement. But …
2 Actionable Ideas to Increase Website User Engagement Read More »
Does a good website make a difference in sales or is it the product that does the talking? Well, it’s a combination of both that works in most cases. Take Apple for instance, the brand is so big that it hardly needs introduction, but that doesn’t mean that it can go easy on the website …
How to Build a High Performance Lead Generation Website? Read More »
Ever observed a 5-year-old choose books? The other day I watched my nephew pick the biggest book from the rack, and when I asked why? The reason was, “coz it has shiny cover.” And luckily enough it had lots of pictures, another must have when it comes to books. Something similar works when users look …
Top 15 Reasons Why Your Website is Losing Traffic Read More »
In today’s day and age, where Digital Marketing is growing at an enormous rate, the importance of brand is seminal for companies who want to be successful. The objective of branding is to make a company stand out, establish its unique position in the market and connect with existing (and potential) customers in a compelling …
Top 10 Digital Marketing Tips to Expand Brand Presence and Reach Read More »
As you go ahead and build a thought leadership position for your business or your products, deliver speaking engagements in public forums is one thing that you will come across often. Whether it is speaking at events, speaking to media, investors, clients or prospects, you will need to do a lot of talking. The audience …
4 Golden Rules as you deliver speaking engagements Read More »
In my discussions, I often face the question, what is the role of Re-marketing to drive lead generation and conversions. I was browsing through the internet during the weekend and i found some interesting post made on one of the FB groups. I found it very relevant and easy to understand, so reproducing it here. …
How can you use Re-marketing to Drive Lead Generation and Conversions Read More »
Marketing and Sales is always a funnel game. If you have good amount of prospects in your top of the funnel, then there is a good chance, then a good part of these will drip down the funnel to enable you to generate Marketing Leads that are qualified and ready to do business with you. …
5 Ideas to Top-up and Generate Marketing Leads Funnel Read More »