Working with business owners to define and identify the target markets for their product/services has always been an enjoyable exercise. One of the most important things that it involves is to take the business owner or the CEO slightly away from the idea that he owns (about his product or service) and virtually make him …
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I have heard this many times over. \” Whats the point of creating hype and giving elevator pitches, when you are not trying to close a sale in that conversation. Elevator pitches are sales tools used by salesmen of consumer companies.\” I would say that this is very far away from the truth. Elevator pitches …
How important are elevator pitches in B2B marketing ? Read More »
Goals are important in every walk of life, then is Marketing different ? In fact it is all the more important that there are measurable, realistic and specific goals (both short term and long term) for your marketing efforts. This makes sure that marketing efforts are measurable and you can attribute success or failure to an assortment …
Setting short term and long term goals for your marketing programs Read More »
Marketing & Sales are core functions of an organization. How can you ever think of outsourcing these functions? Isn\’t this a common argument that you hear time and time again? . Even while saying so, companies will go about appointing channel networks, business associates, commission partners, who will sell on behalf of the company and …
The economy seems to be getting back to normalcy, slowly and surely. Amidst all the mayhem that companies unleashed during the lean period, all the major cost centers and support operations suffered. Marketing, which is still considered as a cost center by many, though it is an important growth engine was one among them. With …