Author name: Atul Dhakappa

Building strong relationships in the B2B context is the most crucial aspect of business that requires a strategic and customer-centric approach. 80% of business professionals believe that email marketing drives customer retention. (Source: Emarsys). This  can be achieved by reaching out effectively and connecting with your customers meaningfully. By crafting targeted and personalized messages, providing …

Using Email Marketing to Build Strong Relationships with B2B Customers Read More »

In the world of B2B marketing, it’s important to reach out to your perfect customers in a targeted way. Account-Based Marketing (ABM) is a good method that has become more popular in recent years. ABM is a very specific method that works on a single account or group of accounts instead of trying to catch …

Email Marketing for Account-Based Marketing (ABM) in B2B Companies Read More »

Email marketing automation has become an indispensable tool for businesses to streamline their marketing efforts, engage with customers, and drive conversions. With the ever-increasing competition in the digital landscape, creating effective workflows for email marketing automation has become crucial for businesses to stay ahead. In this post, we’ll explore the best advice for mastering email …

Email Marketing Automation Strategy: Top 15 Tips for Creating Effective Workflows Read More »

Lead nurturing is an important part of email marketing that includes building relationships with potential customers and guiding them through the sales funnel. It is a planned process that focuses on getting leads interested, educating them, and taking care of them until they are ready to buy. In this blog, we will explore the best …

B2B Qualified Lead Nurturing in Email Marketing: Best Practices  Read More »