Our Client
A global B2B company establishing an India capability center (GCC) partnered with Xenia Consulting to build a strong market presence ahead of its launch. The objective was to establish a clear India identity, support hiring, and create a strong foundation for market visibility and growth.
The Challenge
As the India center was being established, it did not yet have a clearly defined market identity, while website, recruitment communication, and launch activities were being planned separately. The company also needed a stronger employer story that could effectively connect with Indian talent and support its initial hiring phase.