This, in turn, may depend on how well you prepare collateral items (brochures, newsletters, fact sheets, press releases, and other electronic and printed promotional materials), ranging from company and product fact sheets to biographies of key team members. With diminishing attention spans, these documents should not only be brief and to the point, but should …
7 must-have collateral items for every small business Read More »
Do you know how to use Content Marketing Strategy to drive Thought Leadership and expand segments. Well, if you really think about it most businesses want to achieve this from their marketing efforts. Whether it is expanding into new markets or segments or create a unique recall for your product/services or company, they want to …
Content Marketing Strategy to drive Thought Leadership and expand segments Read More »
As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some of the best sales people in the business (that is what everyone likes to believe), …
Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. People are increasingly talking about the role of graphic design in building awareness about your product. Companies are reducing the number of slides on presentations and …
Role of Graphic design in building awareness about your product Read More »
leverage Content Marketing to drive lead Generation
Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
What should be your marketing budget for the next year? A Marketing Budget is a detailed roadmap of the total cost which is required to promote your products or services and outlines your marketing strategies, costs and projected results over a period of time. It includes all branding & promotional from advertising and public relations, …
Budgets time- How do you go about planning your marketing budgets? Read More »
In India, we run an April to March financial year and every time, we get to around February/March timeframe, the same dreaded discussion does the rounds in management & board meetings across organizations. Should we fire our sales guys? Why do we get into this situation, what can be done to improve this and ensure predictable …
Is ‘firing your sales guys’ a solution to your growth challenges? Read More »
Traditionally, businesses go to Media & PR agencies to manage press relations, so that they get the coverage that they seek for their products/brands. Most of these agencies maintain good relationships with local and relevant media and have their own specialties in terms of industries that they are comfortable to cover (based on the media …
What customers will demand from new-age Media & PR agencies Read More »
Time really flies and as we come close to the end of the first month in 2016, it’s time to give a thought to the key emerging trends in marketing to watch out for in 2016. While marketers around the world will be spending huge amount of time, energy and budgets on these initiatives, how …