Author name: Atul Dhakappa

At Xenia Consulting, we work with our clients to simplify messaging related to their products/services, build content and stories and positively influence their buyers through campaigns, social media, events to build consistent branding presence and to drive inquiries.

LinkedIn Content Marketing – ways to get your message in front of your target audience

Leave a Comment / LinkedIn Marketing / By

“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking. Today, LinkedIn is extensively used by knowledge intensive industries and for B2B products and services. The …

LinkedIn Content Marketing – ways to get your message in front of your target audience Read More »

Collaborate with the right digital marketing Partner, this 2017

Leave a Comment / Lead Generation / By

As you get into 2017, it is a great time to introspect on what went right and what went wrong through the last year. As you resolve to chase your revenue goals this year, consider using some of the latest and advanced marketing mechanisms, small and medium businesses have been leveraging these days. Yes, indeed …

Collaborate with the right digital marketing Partner, this 2017 Read More »

Ways you can ensure that marketing is supporting the Sales Process

2 Comments / Lead Generation, Social media marketing / By

How to ensure that marketing is supporting the sales process. I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there are too many debates about …

Ways you can ensure that marketing is supporting the Sales Process Read More »

Increase your ROI from event participation by over 300% !

Leave a Comment / Lead Generation / By

Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a process to engage with ALL the visitors you meet at exhibitions and conferences, but are …

Increase your ROI from event participation by over 300% ! Read More »

How to get started and drive growth leveraging Digital Marketing

Leave a Comment / Content Marketing / By

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and are keen to use digital marketing to drive their business growth, but most of them …

How to get started and drive growth leveraging Digital Marketing Read More »

8 Tips that you can implement to start leveraging LinkedIn for your business

Leave a Comment / LinkedIn Marketing / By

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used extensively by businesses to effectively reach their target audiences and start creating a positive impression about their products and services. It is used both as …

8 Tips that you can implement to start leveraging LinkedIn for your business Read More »

A 10-point email marketing campaign checklist to ensure success

Leave a Comment / Email Marketing / By

Way too often, marketers, under pressure from their seniors, CEOs launch into email marketing campaigns even when they do not have all elements of the email marketing campaign figured out. The result most often is sub optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the …

A 10-point email marketing campaign checklist to ensure success Read More »

5 simple steps to get LinkedIn working for your business growth

1 Comment / LinkedIn Marketing / By

When I meet business owners, I often ask the question – Are you able to get LinkedIn working for your business growth ?Take a look at some mind boggling statistics from LinkedIn and you will almost immediately realize the importance. The statistics are a bit dated, but interesting nevertheless. LinkedIn has 332 million members, 2 new …

5 simple steps to get LinkedIn working for your business growth Read More »

Scroll to Top