Way too often, marketers, under pressure from their seniors, CEOs launch into email marketing campaigns even when they do not have all elements of the email marketing campaign figured out. The result most often is sub optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the …
A 10-point email marketing campaign checklist to ensure success Read More »
People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your …
Email marketing continues to be one of the most popular and cost-effective means used by organizations, the world over to reach their potential prospects. With this post, we talk about a 7 point email marketing cheat sheet to quickly improve response rates by over 200%. The actual sending of email is one tiny step in …
A 7 point Email Marketing Cheat sheet to improve Response rates by over 200% Read More »
We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms available to analyze and track operations. It is important to Analyze performance of your marketing …
You have spent time & energy creating a content dashboard to support your demand generation plan and to create thought leadership through strategic marketing content. Now is the time to execute this strategy. You will be surprised to find out how you will be able to quickly use Content Marketing to generate Leads. Your content …
4. Publish content, be useful to your target audience Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.